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This article mainly analyzes how to improve the Google left ranking of the relevant knowledge points, the content is detailed and easy to understand, the operation details are reasonable, and has a certain reference value. If you are interested, you might as well follow the editor to have a look, and follow the editor to learn more about "how to improve the ranking on the left side of Google".

Three keys to google ranking:

1:PR value

2: keyword optimization

3: external connection.

Second, how to improve the Google page level (PR value) (PageRank) of the website.

It mainly includes the following methods:

A, make friendly links with websites with high PR value.

B, log in to yahoo,DMOZ and many other web page directories

C, go to some self-help connection sites and log in to your own website.

D, optimize the structure of the website, so that there is a good connection between the pages of the website.

These four items are all we can do, but we still need some systematic planning.

Three: optimize website and keyword optimization

Reasonable website structure can make google easily search most of the content of the website, include a large number of pages, pay more attention to the company's website, is a very important factor in ranking, and almost all search engines like to recognize the web page and judge the website through some tags, so this can not be ignored.

The optimization website mainly includes: website structure optimization, website label optimization, website page optimization.

A: structural optimization: if you want google to include more of your pages, the key is to connect each page to each other. For example, on the company's website, I found that there are still places where the connections are not interoperable. See that there is an introduction to the software that makes a website map on the Internet. Because the website builds a sitemap, it is beneficial for visitors and search engines to see all the pages of the site.

B: tag optimization and keywords:

Web page tags are mainly several tags, one is the page title, one is the introduction tag, and the other is the keyword tag. Tags should be appropriate to highlight keywords, and it should be noted that the length of the web title tag should not exceed 40 characters (20 Chinese characters); the introduction label should clearly write out the content of the web profile, and highlight the keywords. Don't be too long and write content that has nothing to do with the content of the web page; keyword tags write too much that can be considered cheating, so be honest with OK, and don't write words that have nothing to do with your own web page. It would be nice to repeat key words naturally!

Search engines select websites by keywords, and the title of the site is the main destination for search engines to find keywords-you can clearly find this by analyzing Google search results. Therefore, you must first identify the main keywords of your site (usually 1 to 5 can be selected), and then reflect the keywords in the title of the page. Remember, the title label should not exceed 40 characters.

Keywords not only need to appear in the title, but also need to appear at a certain frequency throughout the page. You need to arrange keywords in the title, paragraph content, header, footer, etc. These keywords are not necessarily one, but a group of highly related words. For Google, an analysis shows that 7 to 10% keyword density is required on the home page. In addition, according to Addweb's research, keywords appear on the home page with a frequency of 8 to 10 times. I think the company may not have thought too much about this problem when it designed the web page.

Of course, you must be careful when increasing keyword density and use certain techniques rather than pure keyword stacking, otherwise you may be punished by Google as Spamming (cheating).

C: page optimization: the home page of many websites is pure FLASH or a picture, so the structure of the site is very unreasonable, the home page is the entrance of a website, the main role is navigation. The home page had better be a clear and content page. But there are many times, for the sake of the beauty of the website and other reasons, we need flash, even in the home page.

The keywords should be highlighted in the text content of the web page, and the keywords encountered can be bold. In addition, if there are keywords from other pages in the text, you can add this keyword with a hyperlink to the relevant page.

The fewer keywords highlighted on each page, the better, preferably no more than 3. In addition, the density of keywords in the web page must grasp a good degree, not too low, not too high. Generally speaking, about 3% is more appropriate.

In front of the A _ Magna B _ 3 point, it is possible to be confused. One of the overall optimizations of the website is the overall structure, and the other is the content of the text, which focuses on the optimization of keywords.

Fourth, external links to the website.

Also known as "link breadth", it is the main means used by Google to judge the value of a website. We all know that there is a green PageRank ruler on the Google toolbar, which is used to indicate the breadth of links to the site. PageRank values range from 0 to 10. The links here include internal links, outgoing links and connected links, the most important of which are connected links. Google counts the quality and quantity of these links to determine the PageRank value for the site, and the higher the value, the higher the ranking. Therefore, after the website is built, you need to invest a lot of time and effort to get a large number of external links, especially those from sites with high PageRank values.

Generally speaking, if the PageRank value of a website is 4 to 6, it means that the site has received a good number of visitors; the PR value of our website is now 4. You can check here. Http://www.seochat.com/seo-tools/pagerank-lookup/ . If it is above 7, it shows that both the quality and popularity of the website are very excellent.

Links are everything. In the ocean of the Internet, the most important thing is interconnection, and the website that is not quoted by other websites is the "isolated island of information". "A good wine is afraid of a deep alley", which may sound a bit like spam advertising, but that's the way it is. So if the purpose of making a website is not narcissistic, you need to actively promote your own website.

The classic way to promote websites is to add catalogs of larger websites, such as Yahooqiang dmoz. OrgMagne DMOZ and Looksmart and so on. In fact, there is a misunderstanding: it is not necessary to promote the website from the classified catalogue of large websites, because now the search engine is no longer just the index of the website catalog, but a more comprehensive index of web pages. therefore, inverse links from anywhere on large websites are very valuable, as long as they appear in news reports, forums, mailing lists and archiving, the key is to have many, and highly weighted high-level pages. In this way, the PageRank of the corresponding pages and the site as a whole has been greatly improved after a period of time. Being cited by websites with high PageRank can improve PageRank more quickly.

5. Other strategies to improve google ranking

This paper describes other influencing factors of google ranking, such as website domain name, virtual host, web page directory, picture description, web page frame, site map and so on, and comprehensively analyzes the changes that these factors may bring to the website ranking.

6. Five common misunderstandings in search engine optimization

Emphasize the misunderstandings that are easy to occur in optimization:

Such as a flood of keywords

Unnecessary web page framework

Pure picture or animated page design

Randomly choose key words

Http://www.sowang.com/add/Google.htm http://www.lsfnetwork.com.cn/seo/seo-art010.htm is a website about search engine research. If you have time, you can check it out.

In addition, about the ranking of websites. Need to explain that there are 2 kinds, there are search engine rankings and alexa rankings. Alexa World ranking is a ranking of websites around the world by the alexa World ranking Center according to its own algorithm according to its own algorithm. Due to the limitations of its algorithm, the data is not very accurate. At the same time, experts can cheat on it. Such companies have been seen on the network. Search engine ranking means that Google, Baidu, Yisou and other famous search engines rank the specific pages of each website according to keywords, which can bring a very large number of visits to the top sites, and these visitors are all potential customers of the site. according to statistics, in addition to advertising, 80% of the traffic of a site comes from search engines, it can be said that if the site is popular with search engines. If you get a good ranking, then the website will be 80% successful! If alexa data ranking is the face of a website, then search engine ranking is the life of the website and the ultimate pursuit of the website! I think the company pays more attention to the ranking of google search engines. Here is a website http://tools.hxstat.com/google_rank.asp, you can query the ranking of keywords on the company's website, and try to search the company's website in google with the keywords of erp. As a result, the first 100 records, that is, the company that did not appear in the first 10 pages. In addition, there are Baidu ranking query, website collection page query, PR value query, and forecast and so on. However, I think it is difficult for me to predict what program the company's website is in and how much effort it needs to improve, because for the time being, only know that the company's website is at a bad level. and how bad it is not clear. The early progress will be relatively large, such as the included pages, the improvement of the ranking will be relatively fast.

As for the modification of the company's website, I think it will make great progress to optimize it according to the points mentioned above.

Here are some of my general manipulations:

Step 1: the main factors of Google ranking are as follows:

A: site structure: a reasonable site structure allows Google to easily search most of your site, include a large number of your pages, and pay more attention to your site. Is a very important factor in ranking.

B: tag design: search engines like to recognize and judge web pages through some tags, and Google is also common. This factor is also very important.

C: PageRank: also known as PR value. The rating of the web page by Google. It is one of the most important factors in the ranking, which will be discussed in detail below.

D: website traffic: the greater the website traffic, the more Google pays attention to, and not only the update of your site is very fast, but also the benefit of ranking is very great.

E: there are many other factors, so we won't list them here. As long as we think of the first four, we will OK them.

Step 2: optimize the website

Optimization sites mainly include: site structure optimization, site tag optimization, site page optimization, in order to make it easier for Google to search your site and pay attention to the keywords you want to rank. Here is my own website (http://www.jiasijun.com/) as a practical example to talk about:

A: structural optimization: if you want GOOGLE to include more pages on your site, the key is to make the pages connected to each other. In addition, it is best to make a detailed sitemap page. (there is software that specializes in making website maps)

B: tag design: Web page tags are mainly two tags, one is the page title, one is the introduction tag, and the other is the keyword tag. Key words should be highlighted appropriately in the tag. For example, if you want to do the ranking of "Jia Sijun online Marketing", your web page tag can be designed like this:

Note: the length of the title label should not exceed 40 characters (20 Chinese characters).

Note: the introduction tag should clearly write out the content of the profile of the web page, and highlight the keywords. Don't be too long and write content that has nothing to do with the content of the web page.

Note: writing too many keyword tags is easy to be considered cheating, so be honest with OK and don't write words that have nothing to do with your web page. It would be nice to repeat key words naturally!

C: Web page optimization:

Home page: the home page of many websites is pure FLASH or a picture, so the structure of the site is very unreasonable, the home page is the entrance of a website, the main role is navigation. The home page had better be a clear and content page. (for example, the pure page http://www.jiasijun.com/ on the home page of my site)

In addition, the keywords should be highlighted in the text content of the web page, and the keywords encountered can be bold. In addition, if there are keywords from other pages in the text, you can add this keyword with a hyperlink to the relevant page.

However, this is not an absolute thing. When a keyword ranking of your station reaches the desired goal, you can gradually regularize and clarify its keywords.

Note: the fewer keywords highlighted on each page, the better, preferably no more than 3. In addition, the density of keywords in the web page must grasp a good degree, not too low, not too high. Generally speaking, about 3% is more appropriate.

Step 3: improve the PR value of the website.

There are mainly the following ways to improve the PR value of web pages:

A: make friendly connections with websites with high PR value.

B: log in to YAHOO, DMOZ and many other web pages.

C: go to some self-help connection sites and log in to your own website.

D: optimize the structure of the website so that there is a good connection between the pages of the site.

Step 4: increase website traffic:

If you want to make the traffic of your website as good as possible, the first thing is to do a good job of the content of the site, stick to the flow of customers who have visited your site, and let them remember your site the first time they visit your site. And the next time you need relevant information, you will come to your site. In addition, it is to cooperate with other aspects of promotion.

Part of what I do:

1. Try to annotate all the pictures alt

two。 Try to Title all the links

3. Make a site map

4. The website should be updated frequently and the content should be novel.

5. The keywords to be ranked can be piled up reasonably.

6. Optimize the web page, design keywords, but not too long, it is recommended not to exceed 30 Chinese characters.

7. Make more links, but don't make random moves.

8. Use HTML pages as much as possible

On "how to improve the left Google ranking" is introduced here, more related content can be searched for previous articles, hope to help you answer questions, please support the website!

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