Shulou(Shulou.com)06/03 Report--

Marketing is the process of planning and implementing ideas, products, service ideas, pricing, promotion and distribution in order to create transactions between individuals and organizations. The traditional marketing mode is a kind of transaction marketing mode, which will sell products through traditional marketing channels, and the lengthy circulation link will greatly increase the cost of the product and reduce the timeliness of the product at the same time. Network marketing is the inevitable outcome of the development of the Internet. Network marketing is not limited by time and space, which has changed the traditional marketing form and format to a great extent. As far as enterprises are concerned, network marketing improves work efficiency, reduces costs, expands the market, and brings social and economic benefits to enterprises. Compared with traditional marketing, network marketing has the characteristics of internationalization, information and paperless, which has become the trend of marketing development in various countries.

As SNS social media network has become the human point of the Internet, enterprises also pay more and more attention to the communication with target customers through various Internet media channels, so the outstanding feature of network marketing is strong pertinence, which can bring a very accurate target customer group for enterprises, greatly improve the conversion rate, and improve the promotion costs and resource use of enterprises.

Characteristics of network marketing

Multi-channel, network channels are more diversified than physical channels, so we will promote a number of related key channels.

Interactivity, the Internet will be active many target users, can carry out immediate communication and interaction, through the online interaction with the target users, can reflect the activity of the target users and the attractiveness of enterprise products.

Quickness: because of the interconnection, economic activity is characterized by fast operation, so you can quickly search for any information you need and make an immediate response to the market.

Positive feedback: in network marketing, due to the quickness of information transmission, there is a frequent, rapid and violent interaction between people, thus forming a continuously strengthened positive feedback mechanism.

Marketing data supports common reports

Activity cost and effect analysis report

Marketing often plans a variety of activities on various media platforms through the Internet to activate customers, and customers get user assurance on customer stickiness, so there will be a lot of marketing activities, and the effect of each activity needs data testing to learn from experience.

Website data

Detect the data flow of each page in the main website, and the effect of conversion rate, and respond to the relevant decision-makers in a timely manner.

Sales contribution Analysis report of Advertising and Social Media

Analyze the market data monitoring provided by the mainstream for sales.

Network marketing report features multi-chart layout

Multi-chart layout

Marketing data tend to be large and multi-channel, so we need to monitor the trend and comparison of traffic data from multiple channels at the same time, so in marketing reports, bar charts, line charts, pie charts and other charts are used to represent market data from different dimensions.

Digital formatting

Network marketing data monitoring is often multi-dimensional, such as daily flow, conversion rate, bounce rate, average cost, etc., need different formats to display data, such as scientific counting method, percentage and so on, so we need to display professional figures flexibly.

Data identification

Because the network marketing data ensures the normal operation of the whole traffic through real-time monitoring, it is necessary to identify the special data, which has achieved the warning effect, so special data identification methods, such as color warning and font enlargement, are often used to identify abnormal data.

Data characteristics

The volume of data is large, and the production speed is fast, and the change is fast.

Selection of online Marketing report tools

Support for charts

Marketing data mainly lies in data analysis, data development trend prediction, visual chart requirements will be higher, so the selection of report tools need to support Dashboard management Kanban reports, as well as a variety of commonly used charts. The ActiveReports report control supports more than 30 (2D and 3D effects) chart types, including various composite charts, multiple Y-axis charts, interactive charts, scatter charts, and Gantt charts.

Data identification

When selecting marketing report tools, according to the characteristics of data identification, it is necessary to provide a variety of data early warning methods, such as using data to highlight special data, data bars to display KPI information, mini charts to identify the trend of the number of worksheets, icon sets for icon identification, and so on.

Data format settin

Data format setting must be simple, because the characteristics of market data: large amount of data, various formats, and fast production speed, fast change, so in the data format setting, we hope to be able to set it once like Excel to achieve the effect, without the need to write complex format editing formula.

Mixed picture and text report

Be sure to mix tables and charts when selecting marketing reports. Therefore, it is necessary to be flexible in the selection of report tools for mixed layout of pictures and texts, and ActiveReports report tools can well support mixed arrangement of pictures and texts, similar to Word report design.

Marketing report template library Grape City report template library contains a variety of Word report templates for free reference for the majority of report developers and designers, and through the built-in designer to view report details, real-time modification and view results.

About the ActiveReports .NET report Control

ActiveReports is a report control focused on .NET platform, which fully meets the needs of report design and development on platforms such as HTML5 / WinForm / ASP.NET / ASP.NET MVC / WPF. As a professional report tool, it provides comprehensive report development services for more than 300000 developers around the world.

Using ActiveReports designer, users can easily design common types of reports such as Excel tables, Word documents, and Dashboard large screens, and present the data to end users in a rich and flexible visual chart. At the same time, ActiveReports report control also provides powerful report interactive analysis capabilities such as data filtering, sorting, drilling, expression jumping and so on, which can meet the report needs of users in different scenarios without modifying the code, so as to improve development efficiency and accelerate project delivery.

About Grape City

Empowered developer! Founded in 1980, Grape City is the world's leading software and service provider integrating development tools, business intelligence solutions, and management system design tools. Xi'an Grape City is its branch in China, providing software research and development services to the global market, and providing international advanced development tools, software and R & D consulting services for the informatization of Chinese enterprises. Grape City's controls and software products have won many awards at home and abroad, and have been widely used by hundreds of thousands of enterprises, schools and government agencies around the world.

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