Shulou(Shulou.com)06/01 Report--

This article will explain in detail the reasons and solutions for the sudden decline of keywords in website development. The content of the article is of high quality, so the editor will share it for you as a reference. I hope you will have a certain understanding of the relevant knowledge after reading this article.

There are generally two situations when keyword rankings suddenly drop or disappear.

First: the ranking of individual target keywords disappears.

The disappearance of the ranking of specific keywords is not common, but laughing dust has been encountered once. At that time, the situation is like this: I have a website target keyword is: Dalian website construction. This site is a new site, and are high-quality original articles, although the number of outside the chain is less than 2000, but the quality is quite high. So when there is such a problem, I immediately ruled out the situation of being reduced by Baidu, because Baidu will have a certain performance, this performance will be explained below. So I look for reasons from friendly links, Baidu snapshots and hosts. The investigation is as follows:

First of all, the number of links is very small, there are 5 links, these sites did not cheat and be reduced the right to happen.

Secondly, Baidu snapshot has a rollback situation, because it is only 3 months after the revision of the site, has rushed to the tenth place on the front page, but it is normal that the ranking is not very stable because of the new station. The specific performance is as follows: there are several fluctuations in the ranking. This situation is normal when the new station is not optimized for a long time.

Again, look for the root cause of the outside chain, because I am worried that the green algorithm will have a certain impact on this site. Because I used to use an old station to collect the content of this site. But the outer chain shows that everything is normal and very healthy.

Finally, the mainframe. When there was such a big fluctuation in the rankings, I ruled out all the problems, leaving only the last problem of virtual hosting. Because it is a formal enterprise official website, and it is not necessary to choose a server or cloud host, so the virtual host is the first choice to reduce the cost of the enterprise. However, when I open the website many times a day, I find that the website sometimes cannot be opened, which is a signal that if the virtual host has a downtime, I should ask the host service provider to see if other servers can be replaced.

In addition, the ranking of other target keywords is relatively stable, but when one of the keywords suddenly disappears, it may be a problem with the host, resulting in abnormal crawling by search engines and ranking fluctuations.

Other situations: when you redirect a high-weight, high-ranking site to this site, the ranking of this site will continue to climb, because there is a site that has imported its weight into your site. However, if the redirect is cancelled, your site ranking will also drop suddenly.

Solution:

The first point: check the situation of the friendship link, whether the friendship link exists or whether the other party's friendship chain cheats.

Second point: view Baidu snapshot, if there is a problem with Baidu snapshot, please update high-quality website content and publish high-quality links regularly.

The third point: look for the situation of the outer chain to see if it suddenly drops quickly.

Fourth: monitor the operation of the virtual host, if there is a problem, click on the computer "start"-"run"-"cmd"-enter "tracert" + domain name, wait a few minutes, check the situation. If there is a problem, please contact the service provider to replace the server.

Generally appear such a situation, will only last a few days, after two days the site keyword ranking should be restored, but should be lower than the original keyword ranking by a few places.

Second: the ranking of all target keywords disappears.

The disappearance of all keyword rankings is more serious, and the reason is that it is caused by the downgrading power of search engines.

The first thing to do is to find out why:

The first point: whether the structure of the website is modified.

The second point: whether the title of the website is modified

The third point: whether the domain name of the website has been hijacked or not, there is a "general analysis".

The fourth point: whether the website space is attacked.

The fifth point: whether the outer chain disappears in large numbers

Sixth point: the internal chain of the website is stacked and unreasonable.

Seventh: the content quality is too low or mostly for collection.

The eighth point: the website friend chain is implicated.

Ninth point: the same IP site in the virtual host of the website is punished.

The above nine points are the reasons for the sudden disappearance of the website keyword ranking, so how to solve it?

Solution:

First of all, when we modify the structure of the website, we should make a small range of changes, do not make a big adjustment or revision, unless you are a very large brand website, keyword traffic is not very important to you. In addition, the website title is not only the soul of a website, but also a window for the website to tell the search engine, if you constantly modify the website title, then the flying shovel is easy to be lowered by the search engine; unless your website weight is very high and the PR is also very high, in this case, it is possible to simply modify the website title.

Secondly, the domain name, space, and IP website of the website can only be observed frequently. As a qualified webmaster, we should not only understand some strategies and solutions of website optimization, but also understand the pan-resolution of domain name, spatial monitoring, server management, but also the related situation of IP website. If there is an exception, it is necessary to contact the service provider and replace the server, which is necessary and needs to be checked frequently.

Thirdly, the deployment and increase of the outer chain and the inner chain do not need to fish for three days and screen for two days. The outer chain should be released regularly and quantitatively. In other words, the outer chain had better be done at a regular time every day, and there should be a degree when the outer chain is increased, not 50 today, 100 tomorrow, not the day after tomorrow; the outer chain should be increased step by step and keep it constant. In addition, the increase of the outer chain should be in line with the principle that it would be better not to do it for the garbage chain. Instead, it will drag down the website. The sudden large-scale reduction of the outer chain is the role of the garbage chain. For internal links, it is enough to add three internal links to a high-quality content, do not add a lot of internal chains, to prevent search engines from thinking that tags are stacked, so the loss outweighs the gain for a high-quality soft article.

Finally, links with the content of the website. Friendly links are not friendly, what we have to do every day is to check whether the links exist, whether to add Nofollow tags, or to add third-party links. Baidu also constantly emphasizes friendly links in the Green Luo algorithm, so we should check whether the links exist, but also check whether there are any anomalies on each other's websites. If there are large anomalies, we should decisively remove the links so as not to be linked. In addition, when exchanging links, be sure to add links regularly, not a lot of links in a day, which will attract the attention of search engines.

The explanation of "universal resolution": universal resolution means that in the process of domain name resolution, * is used as the second-level domain name of the domain name, and all second-level domain names are directed to the same IP. The advantage of this approach is that no matter it belongs to the wrong secondary domain name, it can also correctly access the pre-set website; but the disadvantage of this approach is that if it is hijacked, numerous secondary sites will be set up under the secondary domain name of the website, so as to achieve attacks, black hat SEO and other means.

On the website development of the reasons for the sudden decline in keywords and what is the solution to share here, I hope that the above content can be of some help to you, can learn more knowledge. If you think the article is good, you can share it for more people to see.

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