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This article mainly shows you "how to improve website ranking", the content is easy to understand, clear, hope to help you solve your doubts, the following let the editor lead you to study and learn "how to improve website ranking" this article.

What is the link?

A link is a link from one page to another. From the user's point of view, that is, clicking on a text or picture in a web page can open the content of a new web page, which is a link.

As shown in the picture above, we visit Jingdong, click on the "clothing City" in the leading flight, and then jump to the clothing City Channel. This form of anchor text link can not be seen at the front end of the page, but can only be seen in the page code. In this example, a piece of code is added to the "clothing City":

Clothing city

This is a form of link.

Link quality

The quality of the link is based on the weight of the page on which each link is located and the weight that can be transmitted by the link itself. The better the quality of the link, the better the weight and ranking of the target page.

Anchor text

Anchor text refers to the text content in the anchor text link.

Example: the clothing city in the clothing city is what we call the anchor text.

Why can some pages rank differently in different keywords? This is affected by the keyword relevance of the page, and the anchor text in the link has a great impact on the relevance of the keywords in the page.

Type of link

Links are divided into anchor text links, non-anchor text links, and plain text URL.

1. Anchor text link

Anchor text link is our most common form of link, anchor text link can contain keywords, convey the relevance of keywords, conducive to keyword ranking, is the best form of link.

Example: clothing City

2. Unanchored text link

Unanchored text link, also known as URL link, means that there is no anchor text on the link on the page, but the URL address of the link. Such links can transmit weights, but because there is no anchor text (keywords), it is impossible to convey the relevance of keywords through anchor text.

Example: www.jd.com

3. Plain text URL

A plain text URL is a piece of text on a page that is an URL address but cannot be clicked, so it's not really a link. Plain text links also convey the worst weights.

Internal link optimization principle

Control the number of internal links

Internal link is an important channel for search engine spiders to grab, as well as a channel for weight transfer within the station. Therefore, internal links play a very important role in the optimization of the website.

Due to the limitations of search engine spiders in crawling websites, there are mainly the following points:

Therefore, according to some characteristics of spiders, the construction of internal links, especially to mainly control the number of links in a single page, too many links can not be crawled by spiders, the best number of links is controlled within 100, if it is the home page, channel pages and other important, then the number needs to be controlled at about 300.

For example, JD.com Mall's home page, a large number of page content is not included in the search engine snapshot, only part of the navigation content is included, a large number of links are not crawled.

Rules for the distribution of internal link weights

If the weight of page An is 100, the number of internal links of page An is 10, then the weight of each internal link is 10.

Is that right? The answer is wrong. Search engines do not evenly assign weights to the internal links on the page, but weigh or reduce the weights of the links according to certain rules.

1. Rules: from top to bottom

The top-down here refers to the order in which search engine spiders grab the page in the page code. Content that looks front at the front of the page is not necessarily at the front of the code, and this should be carefully distinguished. In the upper link, the weight is higher, while the link weight in the lower part is lower.

2. Rules: the right to drop the automatic link module

There are many automatic call link modules in the page. For example, the ranking of e-commerce websites, the hot articles of information sites and other modules. This kind of automatic calling link module refers to the module that the links in the page are automatically called according to certain algorithm rules. The similarity of the content called by such modules in different pages is very high, and the search engine can identify such modules. The links in such a module will do some weight reduction processing.

3. Rules: the right to drop the link module at the bottom

The bottom link module used to be the method of inner chain construction adopted by many websites. However, due to excessive optimization of the bottom link, this kind of behavior is considered by the search engine as a kind of cheating, so later, the search engine reduced the weight of the bottom link, so the effect of the bottom link is greatly reduced. For example, a bottom link like 58.com will be reduced.

But here, we should note that what we are talking about here is the right to drop the link at the bottom, not the right to drop the site.

The above is all the contents of the article "how to improve the ranking of websites". Thank you for reading! I believe we all have a certain understanding, hope to share the content to help you, if you want to learn more knowledge, welcome to follow the industry information channel!

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