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This article introduces how to layout keywords in SEO. The content is very detailed. Interested friends can use it for reference. I hope it will be helpful to you.

First, we must first do keyword research.

Without knowing which keywords users are searching for, there is no reasonable keyword layout. I have seen too many company website home page target keywords are words taken for granted by website designers or company names, words that no one will search for at all.

In-depth keyword research, in addition to avoid major mistakes in the selection of the main keywords, but also contribute to the arrangement of all keywords on different channel pages. The most important keywords are usually the 2-3 ones with the largest number of searches, and what are the search times lower than one level? What is the difference in meaning between these words? Should independent channels be arranged? Which words can be merged into one channel? How many of these medium keywords need to be arranged? Can the overall structure of the website meet these keywords? Are there too few keywords found to make the website structure plump enough? Wait.

These questions must be carried out in-depth keyword research in order to get the answer, you can't think of it on your own.

Second, properly evaluate the key words on the home page

When making a website, most people will think that the most difficult word in the industry is the best, with a large number of searches and a lot of traffic. For example, in the SEO industry, the goal is SEO or search engine optimization.

For some corporate websites, this is also a last resort, because the corporate product name has long been fixed, called it before the emergence of the Internet, can not be changed. But there are some information, portals, social media and personal websites that focus on topics and keywords that can be big or small, depending on how you determine them.

If the keywords on the home page are determined, then the keywords on the channel page will be determined accordingly. And the home keyword should be aimed at SEO in the end? Or Beijing SEO? Or SEO, Xicheng District, Beijing? This requires at least three factors to be considered:

1) number of searches.

2) the strength of competitors (currently at the top of the list).

3) the time, money and manpower you are willing to spend.

In many cases, you don't have to target the most difficult keywords, especially for new sites. The difficulty is too high, if the goal has not been reached in two or three years, I am afraid the stationmaster will not be able to hold on. Third, there are no more than 2-3 target keywords per page. Many webmasters like to put a lot of keywords on the home page, thinking that the weight of the home page is high, put the keywords on the home page, and have a higher chance of getting ranked.

If you can find not too many major and secondary keywords, a total of four or five, then this is acceptable. But if the most important and more important keywords are 10 to 20, don't squeeze them all on the home page. The target keywords of each page are limited to 2-3, otherwise the page content writing, the arrangement of internal links, the anchor text of external links and so on will encounter contradictions that cannot be resolved. The end result is that a page can only get a ranking of 2-3 words. It is better to plan ahead and distribute words of different importance to different pages. This is especially important for new websites.

The fourth keyword about long tail

The long tail theory is familiar to everyone, but when it is used in SEO, sometimes I think the emphasis on long tail is a little too much. For people who do SEO, the most important thing is to have a long tail consciousness, in the site structure, internal links, article page writing, etc., think of the concept of a long tail is enough.

Websites that can really make full use of the advantage of long tail must have at least hundreds of thousands of pages. The long-tail effect of this kind of website is obtained naturally, and it is impossible to conduct a comprehensive long-tail keyword research. In a large number of article pages or product pages, natural writing, highlighting a very single theme is enough, there is no need for deliberate keyword research.

Fifth, avoid multiple pages competing for the same keyword

This is also one of the faults that many websites are easy to make, in which there are multiple page target keywords that are the same. Some webmasters think that the home page and several column pages are strengthened to optimize the same group of keywords, so the chance of getting a ranking is a little higher. In fact, this is not the case, and this situation should be avoided as far as possible.

On the SEO keyword layout on how to share here, I hope that the above content can be of some help to you, can learn more knowledge. If you think the article is good, you can share it for more people to see.

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