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This article mainly introduces the relevant knowledge of "what are the profit models of Mini Program". The editor shows you the operation process through an actual case, and the operation method is simple, fast and practical. I hope this article "what are the profit models of Mini Program" can help you solve the problem.

Pure Mini Program Entrepreneurship

Extend the functions of existing products and develop a Mini Program that complements the existing app. Through the high diffusivity of Mini Program, the problem of low spread rate of app is solved. For example: mobike, Didi, sign-in assistant and so on. Or, from 0 to 1 new design and development of their own Mini Program, 1 Mini Program on 1 function.

After Mini Program has a large number of visitors, it will be commercially realized according to user portraits. For example, most of the use scenes of "handheld bullet screen" are concerts, and the user group basically belongs to the fan group. Mini Program producers can transfer to the entertainment industry around the stars, and finally realize the transformation and realization.

II. Mini Program Store

Mini Program store is also known as "Mini Program aggregation platform". All Mini Program is included in the early stage and displayed free of charge. After the popularity, visit volume and conversion volume are done, it will be converted to the charging mode (booth fee, promotion fee).

Third, Mini Program service providers

This is the most common Mini Program profit model on the market at present. Technology-based companies make use of existing technological advantages to quickly access Mini Program technology to provide Mini Program customized development services for enterprises / individuals. In addition, it can also derive the business of attracting investment to provide technical support for agents who do not understand technology.

IV. Mini Program online production platform

This is also the direction that technology companies can consider. Through the combination of SAAS technology and Mini Program logic, enterprises / individuals can simply type, transmit pictures and simply drag and drop to build a Mini Program in a few minutes, without having to write their own code and find outsourcing, such as Shuangyu Mini Program.

Content e-commerce

Publish high-quality content on content platforms such as official accounts, and insert Mini Program cards or mini program codes into the articles. Through the content to stimulate readers' purchase impulse, guide them to enter Mini Program to buy goods, so as to achieve the transformation of "content → purchase".

VI. Community e-commerce

Through a series of social games, Mini Program can be distributed in social groups such as Wechat, thus triggering buying behavior. In fact, content and social e-commerce are essentially replacing the former H5 mall or third-party shopping platform with Mini Program. But because the touch of Mini Program is faster and more accurate, the drainage effect of content and social flow will be much better.

VII. O2O service

Make use of the strong drainage of Mini Program online to guide users to offline stores to promote transformation.

Take the restaurant as an example, consumers enter the Mini Program of the restaurant from nearby Mini Program, social sharing, and advertisements in the text, and then go to the restaurant to spend money after receiving discount coupons. After consumption, the store can also retain user information and establish a membership system to further understand users' consumption habits and preferences. Finally, targeted recommendations, membership offers, and so on.

VIII. Mini Program peripheral services

Mini Program's peripheral services include: Mini Program industry data statistics and analysis, Mini Program information media, Mini Program Alliance, Mini Program consulting services, such as Aladdin Mini Program statistical platform.

This is the end of the content about "what are the profit models of Mini Program". Thank you for your reading. If you want to know more about the industry, you can follow the industry information channel. The editor will update different knowledge points for you every day.

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