Shulou(Shulou.com)06/01 Report--

Search engine algorithms are constantly being adjusted. For today's SEOER, the factors that determine a page ranking are no longer single, and the indicators considered by search engines are becoming more and more diversified. Now, although the value of the outer chain can no longer be compared with that in the past, it is still one of the important factors that affect the ranking, so now we should pay more attention to the quality of links. Only high-quality external chains can bring better ranking results.

So how do we consider whether an outer chain is of high quality?

SEO tutorial: 18 factors for evaluating the value of an external chain

18 factors for evaluating the value of an external chain

Serial number

External chain influencing factors

Importance

Way of consideration

1.

Domain name weight

five

Site analysis tool

two。

Internal / external links

five

I'm sure you know.

3.

Follow and no-follow

five

Stationmaster tools / intuitive judgment

4.

Quality of other links on the page

four

Intuitive judgment

5.

User experience

four

Self-judgment

6.

Junk links

four

Spam link check

7.

Anchor text

three

Intuitive judgment / analysis tool

8.

Page content completeness

three

Self-judgment

9.

Relativity

three

Intuitive judgment

10.

Topical page

three

Search engine

11.

Page location

two

Intuitive judgment

twelve

JavaScriptvsHTML

two

Search engine snapshot

thirteen

Authorauthority author Authorization

two

Google academic / Baidu academic

fourteen

Page PR (weight)

one

Weight analysis tool

fifteen

The depth of the page

one

Stationmaster tools

16.

Picture vs text

0

I'm sure you will.

17.

Link and page age

0

Stationmaster tools

18.

The speed at which links increase

0

Try to make regular links.

1. Domain name weight

Importance: ★

This is the most, most and most important of the 18 factors, and it is the key to judging whether one link is better than others. Generally speaking, the higher the weight of the site domain name, the better the link quality, the higher the value, the more it can improve my ranking, the more it can attract more people to click on it, and the more it can produce promotional influence.

two。 Internal / external links

Importance: ★

When there are enough internal and external links in the outer link page that you leave, it is obvious that this page is very important, and the outer link you leave behind is even more important.

3.Follow and no-follow

Importance: ★

In each background test, we found that a nofollow link and a follow link, the treatment is not the same. Although they are all well related, keep in mind that nofollow links are strongly related to followed links themselves, and you should try to use some analysis tools to find those nofollow links.

4. Quality of other links on the page

Importance: ★★★★☆

This is actually very important. But there is no one-stop method or tool to consider the quality of all other links on the page. So you have to open it one by one and check and judge. It is important to note that you need to see if this page is open catalog? If so, think carefully about whether you need to submit your own URL. Of course, if all the other links on this page are good, you might as well give it a try.

5. User experience

Importance: ★★★★☆

If a page has a good user experience and is popular with users, users will keep clicking on it, and search engines will see this in browsers, Android, wifi servers, etc., so it's important to share valuable content on social media, so it's important to retweet a large number of external links and eventually generate a lot of traffic!

6. Junk links

Importance: ★★★★☆

This is very important, as long as the search engine finds that the site has too many spam links, it will immediately give the site the right to drop or have a more serious punishment. If possible, you can open the relevant analysis tools, give your site a score, see if there are too many spam links, and deal with it.

7. Anchor text

Importance: ★★★☆☆

The reason why the anchor text only gets three stars is that whether you make the anchor text or not, this link is valuable. The difference is that an accurate anchor text is better than a less accurate one, a fully matched anchor text is better than a partial match, and an anchor text is better than none. That's all.

If you have no outer chain at all, then even if this link has no anchor text, please try to take it down.

8. Page content completeness

Importance: ★★★☆☆

This is a very subjective judgment, because we can find fault with the source of the article, the overall content of the site, and so on. The reason for listing this separately is that search engines are trying to analyze the content of the site through machine follow-up or deep learning, and track users' reactions and feedback to the content, and finally make their assessment, which is a major trend.

9. Relativity

Importance: ★★★☆☆

Correlation is a very important indicator, but there is no effective tool to give an exact value.

Nevertheless, relevance is still one of the important means to obtain massive information sources. Try to find sites that are completely relevant or highly relevant, but sites that may seem irrelevant can be your source of information, and sometimes you might as well exchange links. Don't easily rule out the traffic value that these unrelated links or sites may bring.

10. Topical page

Importance: ★★★☆☆

This is not to say that from the perspective of the domain name, the authority of the site, but in a hot topic, the authority of the site. The quickest way to check is to try to search for a topic in any search engine, then see if the target site is in the top 10, and then use keyword search tools to check keywords one by one.

11. Page location

Importance: ★★☆☆☆

The reason for giving two stars is that their importance is nothing more than that. Why do you say that? If the link is in the footer, the side of the page, or the ad area, it is easy for search engines to think of it as an ad link. If you set up nofollow, it looks like it's going to promote something, which is not a good influence for you. Therefore, it can be taken into consideration, a little is enough.

12.JavaScriptvsHTML

Importance: ★★☆☆☆

Two stars are reserved for this element because code is still a way to attract the attention of search engines, and website operators can still change the code to influence page rankings. You can check the search engine snapshot to see if the site or link is indexed or included.

13.Authorauthority author Authorization

Importance: ★★☆☆☆

The importance of this for link builders is more in terms of influence than in a simple SEO perspective. It would be great if you could find authoritative experts to write content for your site and link to you! You can quote experts when promoting your website.

14. Page weight

Importance: ★☆☆☆☆

The reason for giving such a low score is mainly because of the search engine. Google has stopped updating PR, while Baidu has never given an official BR, and search giants have their own set of algorithm rules and ranking logic, which is too unpredictable.

Therefore, instead of focusing on the weight of a single link, focus on the weight of domain names, the importance of the site, the importance of other pages of the site, relevance, and so on.

15. The depth of the page

Importance: ★☆☆☆☆

In the past, links to primary directories were more likely to attract spiders than links to secondary directories, and home pages were more likely to attract spiders than other pages. But today, search engines can crawl all pages, they judge all pages, and they know all pages.

16. Picture vs text

Importance: ☆

Don't worry too much about this, because it's too obvious. The picture link is weaker than the anchor text, of course, if the traffic brought by the picture link is higher than the anchor text, it is a different matter!

17. Link and page age

Importance: ☆

There are some traceability tools that can see the age of links and pages. You may think that some old links have little impact on the ranking, but the fact is just the opposite. Often we can see that a new page always likes to link to an old page, and that's why.

18. The speed at which links increase

Importance: ☆

If you are doing white hat, non-manual, non-spam link building, you never need to worry about this. If not, you have to worry. Never think you're smarter than a search engine. It won't catch what you're doing. If you have to do this, try to make the link at least look good.

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