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What is the use of big data

Understand user characteristics

Through big data, Baidu controls your privacy, Wechat knows your social circle, Taobao knows your shopping habits, and the three major operators of Mobile Telecom and Unicom keep your phone records and Internet records.

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Bring great value to enterprises and businesses

Data such as web browsing history and applications used are sold to advertisers. When the user is very close to the merchant, it is possible to receive the highly discounted electronic coupons offered by the merchant, and so on.

Bring benefits to the individual

Big data can assist in clinical diagnosis and drug use decision-making; provide timely statistical analysis for public health institutions; and provide data analysis for drug research and development and treatment plan design. With the development of big data, the life of the general public will become more convenient.

What kind of major does big data need?

Computer class

The computer discipline focuses on big data's collection, storage and management, while the statistical discipline emphasizes big data's analysis for application problems. Renmin University of China will join hands with Peking University, × × University, Central Finance and Economics, and Shou Economic and Trade to jointly train big data's master of analysis.

By 2018, there will be a talent gap of 140000 to 190000 for big data in the United States. According to industry experts, the demand for talents in China's big data market is at least 1 million.

III. Statistics

Statistics mainly trains senior professionals engaged in statistical investigation, statistical information management, or research in scientific research and education departments in enterprises and institutions and economic and management departments.

Big data era, with the popularity of statistics major. Nowadays, the upsurge of "statistics" has spread from graduate students to undergraduates, and colleges and universities such as Beihang University, Beijiaotong University, Beijiao University and Industry and Commerce have set up "statistics" majors one after another. With the increasing social demand for statistics professionals, applied statistics talents have become the training goal of statistics majors in colleges and universities.

4. Big data

Big data era has higher and higher requirements for the quality of employees, because data processing is becoming more and more complex, the competition for data talents is becoming more and more fierce, many large companies are looking for cutting-edge talents. Moreover, from national defense and finance to logistics, shopping, medical care, and transportation, which are closely related to life, big data's support is increasingly needed. Big data is becoming a "prominent subject".

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