Shulou(Shulou.com)06/02 Report--

E-mail marketing method seems simple, many people think that it is to keep sending emails in groups, customers will naturally continue to flow, but in fact, this is not the case. Today, one meter of software will introduce you to the complete collection of effective email marketing methods:

1. Avoid random delivery

If consumers or potential customers have directly or indirectly indicated their intention to reject e-mail, the business should absolutely respect it, otherwise it is Spamming.

2. Find out why the letter was returned

About 5-30% of emails are returned due to incorrect addresses, router or gateway crashes, and so on.

3. Find out the reason why the letter was returned and improve it

Correct the wrong address in the recipient list. If the router or gate crashes, the letter will have to be resmailed.

4. Classify the list of recipients

Classify according to customers' interests and provide publicity that varies from person to person.

5. Quick reply

You have to respond to the customer's inquiry within at least 24 hours, and complex questions such as the insurance policy may take more time to prepare, but at least notify the customer immediately that the letter has been received.

6. there should be substance in the content.

Customer time is precious, so the letter should have something to say, so that customers feel that there is no sigh for nothing after reading it.

7. Attach the telephone number

Be sure to ask someone to go over the letter and attach the phone number before sending it, so that consumers don't know how to contact when they need help.

8. Seize the opportunity to get an e-mail address

There are potential business opportunities in every e-mail address, so make sure you take advantage of it when you have the opportunity. Some retailers will offer a 10% discount as a condition for exchanging customer email addresses.

9. Make good use of the opportunity to send letters regularly

Operators will regularly send letters to customers to keep in touch, do not forget to take advantage of the letter to promote sales, such as the latest event notice, new goods information and so on.

10. Investigate customer preferences

Focus groups, online sampling surveys and store questionnaires are used to investigate what kind of information customers like to receive by e-mail.

11. Avoid overlapping beds and trusses

If the promotion channels include media, e-mail, traditional DM, phone, etc., be sure to coordinate in advance so as not to receive the same promotional publicity repeatedly by the same customer.

Let the customer make the decision

The frequency and type of letters received by the customer.

Respect for the right to privacy

Do not resell or rent the recipient list and customer background before winning the approval of the customer.

14. Add human feelings

If you encounter a customer's birthday or wedding anniversary, don't forget to make some gestures, such as a discount coupon, to make the customer feel good.

15. Reward good customers

Good customers deserve special courtesy, such as giving gifts and giving them early discounts.

16. Admit your mistakes

If you fail to reply to the customer's inquiry or send the wrong letter immediately, be generous and admit your mistake and express it.

In short, retailers must properly manage online marketing and send different emails to different customers, which is the most effective e-mail marketing method.

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