Shulou(Shulou.com)06/01 Report--

This article mainly introduces "what are the methods of traditional enterprise transformation to do a good job in network marketing". In daily operation, I believe that many people have doubts about the methods of traditional enterprise transformation to do a good job in network marketing. The editor consulted all kinds of materials and sorted out simple and useful operation methods. I hope it will be helpful for everyone to answer the doubts about "what are the methods of traditional enterprise transformation to do a good job in network marketing?" Next, please follow the editor to study!

In the view of Yuetao e-commerce, traditional enterprises do the Internet as long as they solve the three problems of traffic, products and customer service.

I. Traffic problem

Traffic is network visitors, let customers find you, how to let more accurate customers find themselves through the network is one of the biggest headaches for enterprises to carry out online marketing. What we are talking about here is accurate traffic, only accurate traffic can bring accurate customers and get more transaction opportunities.

1. First of all, you need to register a domain name, preferably a domain name related to an enterprise or product, to facilitate memory.

1. First of all, you need to register a domain name, preferably a domain name related to an enterprise or product, to facilitate memory.

2. Set up an enterprise website of your own. If you do not have professional technical personnel, you can ask a third party to build a website. In the future, you will mainly work on your own enterprise website, and all the work will start from that website.

3. Improve the content of the website: move all the products or services of your own enterprise to the website, including corporate introduction, corporate culture, corporate honor, corporate products, customer cases, contact us and other page content. In particular, it is very important to make efforts on the products of the enterprise to improve the selling points, uses, guarantees and details of the products, so as to make customers feel that you are professional.

4. Corporate website SEO: search engine optimization is a long and persistent process. SEO is also an important way for all traditional enterprises to get a large number of customers free of charge. Do not feel very complicated, is to continue to use enterprise products or services as keywords to update the content of the site. Over time, after being included by the search engine, you can get considerable search traffic, which includes a large number of potential customers.

5, search paid promotion: mainly Baidu promotion, 360th dot, Sogou promotion, will do foreign trade enterprises will also do Google AdWords. It is just the opposite of SEO, the former can quickly let customers see the advertising information of the enterprise, but it is charged and highly controllable. At present, it is the only way for traditional enterprises to get customers through the network. Enterprises need to weigh according to the budget, every day can set a consumption budget, small investment big gain.

6, social traffic: such as post bar, forum, Weibo, QQ, etc., this aspect can not be used as a focus, for traditional enterprises, the effect is very limited, the focus should be on SEO and search paid promotion.

Second, product problems:

The advantages of traditional enterprises in doing network marketing are still very obvious. the core thing is to be able to control the quality of products or services. Products always come first. No matter how much money you spend on advertising and how well marketing is done, there will be a lot of consumer attention in a short period of time, but in the end, the product will not work, and the end result will be poor reviews by many consumers. Soon, this product will be forgotten by people. However, traditional enterprises have many inherent advantages. if traditional enterprises will do a good job in Internet marketing, they will certainly be continuously concerned by consumers after detonating products, and it will be easy for the public to remember this brand.

In spite of this, no matter how good the product is, it is necessary to show it, and what can be recognized by consumers in a short time is a good product, otherwise everything will be in vain.

What consumers care about is exactly what you want to show. Here are a few issues that enterprises should pay attention to.

1. Product map: pictures are always more attractive than words, and they are half the success.

2. Product introduction: too detailed, a short description only introduces the core selling points of the product.

3. Product use: tell customers what this product can do and what it can do.

4. Product comparison: good products are compared by comparison, without naming competitors' names.

5, product commitment: just like the electric car motor, free replacement within 3 years and 5 years is the same truth, knowing that the use of Hall technology motor is not easy to break, to provide consumers with a long time commitment. Think about your product, what kind of risk-free commitment to protect, write it out one by one, reduce the cost of customer trust is very important.

Third, customer service issues:

This refers to online customer service. The work of enterprise network marketing is to lay the groundwork, every day to send articles, products, chains and other work is to let more customers find us and contact us. And these jobs need to reflect the value from a professional customer service and customer communication.

The author worked for the company in 2012, from traffic to products to customer service are done by themselves, through these work, we have a comprehensive understanding of the enterprise network marketing process. Customer service work is very important, the traditional enterprise network customer service is not as professional as we think, we just need to establish a set of words that can allow customers to leave contact information.

The skill that can quickly get the contact information of the customer is the good word! If you want the customer to leave contact information, please pay attention to the following questions

1. Don't answer what the customer asks, you need to change the topic quickly, otherwise after you finish the answer, the customer will basically leave.

2. Don't tell the customer the price of your product online. No matter how much money you say, he will say it is expensive!

3, do not copy a large number of content on the site to send to the customer, you will let him dizzy and directly leave!

4. Don't chat with the customer for more than 5 minutes. Tell the customer that you will be contacted by colleagues from relevant departments if you leave a contact information.

Although you don't need to know much about the product, as a customer service, you must be familiar with the products or services of your own company. Because in front of customers, you have to be an expert.

The above traffic, products, and customer service are indispensable, and any one of them is an important part of network marketing, and their composition is all that traditional enterprises carry out network marketing. what traditional factories and enterprises need to do is to obtain customer information from the Internet, and then close the deal offline. It is not difficult for traditional enterprises to do a good job in network marketing, the key lies in your understanding and operation of it.

At this point, the study on "what are the methods for the transformation of traditional enterprises to do a good job in network marketing" is over, hoping to solve everyone's doubts. The collocation of theory and practice can better help you learn, go and try it! If you want to continue to learn more related knowledge, please continue to follow the website, the editor will continue to work hard to bring you more practical articles!

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.