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How to use CRM system for customer analysis, in view of this problem, this article introduces the corresponding analysis and answer in detail, hoping to help more partners who want to solve this problem to find a more simple and feasible method.

CRM customer relationship management system can centralize customer behavior data and efficiency evaluation results, analyze customer behavior, facilitate enterprises to mine key customers and provide a basis for the formulation of market strategies.

First of all, the CRM system divides different customer groups according to different customer behavior. Through such grouping, we can better understand customers and find their behavior rules. The CRM system can adopt the "classified response behavior model", which depends on the business domain of the enterprise. For example, if the main business of an enterprise is clothing sales, then reaction behavior can be defined as "buying women's / men's clothing from the product catalog".

CRM system can combine the commonness of customers' behavior with known data to analyze customers in detail: which customers have such purchase behavior? Where are the customers distributed? How much profit does this kind of customer bring to the enterprise? What about loyalty? Peak buying period? Wait. When these customer understandings are completed, it will provide a solid basis for enterprises to determine the time, place and object of market activities.

Cross-analysis between customer groups is also very important for enterprises, many customers belong to two different behavior groups, and the impact of these two groups on enterprises is very different. To take a popular example: in enterprises, there are two behavior groups: "buying new products" and "buying products under 10000 yuan". Enterprises often think that the first grouping will have a greater impact on earnings, and people generally hope to expand the market through new products, while the second grouping has little impact on corporate earnings. When customers belong to these two groups, enterprises need to fully analyze the causes of this phenomenon. For example, which customers can jump from one behavior group to another? What are the main differences between behavioral groups and what are the conditions for customers to rise from a group with less value to the enterprise to a group with greater value to the enterprise? At this time, the cross-group analysis of the CRM system provides a solution for the enterprise, which can help the enterprise to accurately formulate the market strategy and obtain more profits.

This is the answer to the question about how to use the CRM system for customer analysis. I hope the above content can be of some help to you. If you still have a lot of doubts to be solved, you can follow the industry information channel to learn more about it.

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