Shulou(Shulou.com)06/01 Report--

In this issue, the editor will bring you about the harm of page similarity in website development and what is the solution. The article is rich in content and analyzes and describes for you from a professional point of view. I hope you can get something after reading this article.

What is the harm of page similarity?

Before mentioning the harm of page similarity, let's explain the process of spiders crawling and parsing the site. First of all, when the spider crawls the page, it grabs the source code of the whole page, and then analyzes it. It does not choose what is useful like people who read web pages, so when there is too much of the same content, spiders will think that the page is duplicated. So that the search engine to reduce the overall weight of the site and lead to the inclusion is not very ideal, it is difficult to obtain rankings and other adverse effects.

The detection results of the two pages are shown in the figure:

A page:

Page B:

If the similarity between two pages reaches 80% or more, then the search engine will think that the two pages are exactly the same, thus deleting the inclusion of one page. If it is a large number of such pages, the search engine will even delete all included, directly K (closed) station.

The solution of page similarity

1. How to deal with the similarity of the enterprise station?

Common problems of page similarity generated by enterprise stations:

1) the call of the whole site, news, technical articles, about the problem that we go to each page, which leads to the high similarity of multiple pages, remove it, we can recommend it manually.

2) the parameters of the product page are almost the same, which is really beneficial to the user's search, and there is almost no information content for the purchase transaction, as well as some vertical navigation, as well as the transaction mode at the bottom, and after-sales service, all of which are common models. A large number of such pages are very similar, and it is not conducive to weight acquisition and site ranking.

There is little text information on multiple pages, and the pages dominated by pictures or videos have high similarity. To increase text information, we can reduce the similarity, and at the same time, it will be more conducive to search engines. Multiple such pages to add text information is good!

If the two pages are roughly the same, you can increase the content and reduce the similarity, and you will also use search (search engines mainly grab text information)

2. The problem that the similarity of mall websites is too high?

First of all, let's talk about which aspects of the general mall website will produce the problem of page similarity, and then actually solve each problem.

1) statements such as consumer protection, shopping guides, logistics and distribution, etc.

2) the product page has too many product parameters and too little text content (can be shown in both pictures and text)

3) try to avoid blank pages with no content and multiple parameter options.

4) the content is mainly based on pictures, and the lack of text leads to high similarity.

Let me give an example to illustrate several common problems:

Case study:

1) Mall websites have it on every page: shopping guide, member registration, shopping process, FAQ, payment method; this is reduced to only on the home page. If there is a link on the site, just change it to the front page, as shown below:

2) when dealing with the problem of the same product and multiple models, we often do not notice that when we click on different types of products, only the pictures will change, and the information content of the products will not change. This results in the problem of multiple similar pages. It is recommended that you can reduce the similarity problem in the following ways:

The first: do only one page and add a parameter that can be changed-degrees. And it can also save users' click selection time.

The second kind: to do two pages, and the two pages are basically the same. Use the rel= "canonical" code to specify an authoritative page for search engines to include only one page and give it a good weight. (you can also use products with multiple models on some corporate websites.) otherwise, you can only work on content to answer questions with high similarity.

3. Other solutions to page similarity

1) unimportant content (in this case, content that does not work for keyword ranking), but content that is useful for users to solve questions, we can deal with it in the form of pictures.

2) site advertisements can be called by external JS files, which is not only the benefit of reducing similarity, but also improving the relevance of website content.

3) try to use rich textual content to describe the language.

4) the overall content is as few as possible.

The above is the harm and solution of page similarity in the website development shared by the editor. If you happen to have similar doubts, you might as well refer to the above analysis to understand. If you want to know more about it, you are welcome to follow the industry information channel.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.