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Amazon has not yet found a way to sell more goods through Alexa

2025-01-22 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > Mobile Phone >

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Shulou(Shulou.com)05/31 Report--

It seems that Amazon is still trying to encourage Alexa users to shop by voice. 103010 (the information) released news reports based on two sources for the first time, one from company insiders who said that only about 2 per cent of people with Alexa-enabled devices had bought them with their own voice since 2018.

The announcement also revealed that Amazon has sold about 50 million Alexa devices, in line with what Jeff Bezos said earlier this year. The company sold "tens of millions of echo devices" last year.

A source from 103010 said: "obviously, voice shopping has not yet entered the stage of becoming a mass market product."

Only about 10 per cent of users who buy things through Alexa will try again, while the more meaningful 20 per cent will participate more widely by tracking shipping or browsing transactions.

003010 contacted Patrick Givens, who developed skills for Alexa and Google Assistant at digital marketing company Vayner Media. His hesitation about the voice-activated shopping market is obvious.

"We have done a lot to control people's expectations, that is to say, we do not immediately expect to buy in large quantities," he said. Of course, we now see today's business voice as a learning space, but it is not a place where we expect to see meaningful purchases.

Some analysts believe that for Alexa, new innovations such as video participation have stood out, while others believe that the company's new direction is to sell services, such as Amazon's unlimited music service, Amazon Prime Video, or the potential future service of Whole Foods owned by Amazon.

In Amazon's quarterly financial results released on July 26th, Dave Fildes, Amazon's head of investor relations, shunned Alexa's potential as a sales platform.

In response to a question from an analyst about the impact of Alexa on Amazon's retail business, Fildes said: "I think we have achieved great success in devices and customers enjoy it." Since the Golden Day, we have achieved some good results, and our customers are very happy and enjoy some of the equipment there. The focus now is to really have a good and exciting roadmap, recent revisions and more in the future, and give these to customers.'

Although Amazon is a bit reticent about shopping, the concept of voice as a sales platform clearly has its supporters, as analysts predict that there will be a market of more than $40 billion by 2022, but now it is only $2 billion.

"millions of customers are using Alexa to shop because it's the easiest way to capture demand," an Amazon spokesman told the Izvestia. " We want customers to shop in the simplest way.

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