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This article mainly introduces how to choose the core keywords of seo website, which has certain reference value. Interested friends can refer to it. I hope you will have a lot of gains after reading this article. Let Xiaobian take you to understand it together.

The first step in SEO is to choose the right keywords for website optimization. Generally speaking, a website will have a lot of target keywords, these keywords should be reasonably distributed in the home page and each inside page above. Among them, the target keywords distributed on the home page are the most important of all keywords, which we call core keywords. Core keywords are the most important ones we optimize. They are not too many, usually only two or three. They are the most difficult and searched keywords. We should be careful about the determination of core keywords. Usually we will follow the following six steps.

Step 1: Brainstorm

The first step in identifying core keywords is to brainstorm all the search terms that are relevant to your site's topic and popular as alternative core keywords.

This requires us to think about what search terms users will use to find us from the user's perspective.

What problems can the website solve for users? What keywords do users search for when they encounter these problems? If you had these questions, what keywords would you search for to find answers?

As long as you are clear about the topic of your website, you can brainstorm a list of possible words that are suitable for core keywords.

Step 2: brainstorming

A person's thinking is always limited, so when we determine the core keywords, in addition to their own meditation, but also good at mobilizing the people around you to help you think, brainstorming. Observers see things clearly. Sometimes I am too familiar with the products and services of the website to consider the problem from another angle. Ask your family and friends, and you'll get search terms that are closer to the user.

Step 3: Competitors

Knowing your competitors well can also help you identify key keywords. Through webmaster tools we can query the meta information of competitor websites: title, keywords, description. The title, description, and url of a general website will contain keywords, the main body of the website will also contain keywords, and the anchor text will also contain keywords. Webmaster tools will also give the site included and reverse link reference data, you can learn from the site in the chain keyword use. By analyzing keyword usage on rival sites, you can identify core keywords that are more beneficial to your site.

Step 4: Number of searches

With these three steps, you should have a list of core keywords. Next, you can use Baidu index tools provided by Baidu to query the number of searches for these keywords. There may be some keywords that you didn't think of, and Baidu Index provides relevant keywords that will help you.

Select dozens of the most frequently searched keywords from the candidate core keywords you find, record their number of searches, and list their corresponding competition index.

Step 5: Identify core keywords

With the dozens of alternative keywords listed above, combined with the actual situation of your website, you choose two or three of them as the core keywords of your website.

Through adequate preparation, according to the core keywords selected by Baidu index tools, for small and medium-sized enterprise websites and personal websites, it is best to choose words with relatively more search times and relatively less competition as the core keywords of the website. Not only can guarantee enough search quantity, but also give consideration to the feasibility of optimization.

Thank you for reading this article carefully. I hope that Xiaobian's "How to Choose Core Keywords in SEO" article will be helpful to everyone. At the same time, I hope that everyone will support you more, pay attention to the industry information channel, and more relevant knowledge is waiting for you to learn!

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