Shulou(Shulou.com)06/01 Report--

As a science and engineering man who loves technology and digital, I spend years on various platforms to exchange knowledge about mobile phones with all kinds of gods. Today I will talk to you about the difference between "Huawei Mobile" and "Honor Mobile".

The first thing we need to know is that Huawei and Glory are independent. They both belong to Huawei Group and are the two terminal brands under the consumer business unit of Huawei Group. In other words, Huawei often refers to the Huawei brand, which develops and produces mobile phones, PC and other products, while Huawei also means a communications group that includes multiple businesses, including consumer business.

Huawei and Glory have different brand positioning. Huawei's positioning is a global iconic technology brand, while Glory's positioning is a technology trend for young people. Because of their different positioning, their design language is also different. The glorious design language is Chaopai. The three major DNA of the brand are young, high-tech and trendy, representing the younger, exploratory and cool side of Huawei. Take the upcoming Glory 30 Youth Edition as an example, its back is full of design, and the new gradient color is supplemented by a few beams of light from the lower left corner of the phone to highlight the youthful flavor of young people.

Huawei mobile phones have mate, P, Nova, Changxian, Mai Mang series. Glory phone has four series of V, HONOR, X and Play. V series is positioned as the benchmark of science and technology, focusing on the most cutting-edge science and technology experience; HONOR series is positioned as trend technology, focusing on design and imaging; X series is positioned as super technology, with flagship experience in the same gear, almost 10 million shipments from generation to generation; Play series is positioned as Coldplay technology, which is a relatively entry-level series within Glory. These four series can be said to cover all price segments from entry to high-end. In addition to Honor 30 Youth Edition, Glory will also release a 5G large screen phone Honor X10 MAX. Those who like it must not miss the launch on July 2.

The biggest difference between "Huawei Mobile" and "Honor Mobile" is the different brand positioning of the two brands. Glory is committed to building a technology trend card for young people, while Huawei covers most people and strives to be a global iconic technology brand.

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