Shulou(Shulou.com)06/01 Report--

Today, I will talk to you about the rules and methods of website promotion, which may not be well understood by many people. in order to make you understand better, the editor has summarized the following content for you. I hope you can get something according to this article.

In the past, there were often some personal webmasters or friends who just entered the network company to do promotion and asked me about network promotion methods. At first, I would think about their website, and then I told them all three elements. Because after a long period of experience, I found that no matter how the type of the site changes, these three points are the same rules for website promotion.

First, identify the user groups targeted by the website

Whether you are just a friend of a personal website, or a newcomer who just goes to an Internet company to do products or promotion cooperation. The first step is to understand the user positioning of their own website, the user positioning of the product. Do not do the website for half a year, or stay in the company for a few months, empty to learn a lot of network promotion methods, it is not clear what their website is to do. It is necessary to make clear which people are suitable for their own website to use and watch. Under this basic premise, we can talk about how to develop the website and how to promote the website.

Nowadays, few individuals or companies will do large and comprehensive websites like Sina and Sohu, because these sites face a wide range of people, do not have a very strong background, and basically have no possibility of success. So now there are more vertical websites, because the positioning of users of such websites is clear and clear, as long as the needs of users in a certain field are done well, they can also achieve great success, such as the popular podcast video stations.

Second, investigate the main places where users gather online

After defining the user group targeted by their own website, they need to do investigation and analysis. These users mainly appear in some places on the Internet, such as where, what type of website, what type of forum, or what kind of QQ group and so on.

Take the podcast video station as an example, it is mainly aimed at video users, and where will video users be?

1. Video search engines or video aggregation sites, such as Baidu Video search, Qihoo Video search, and video channels with big flag stickers, must be video users, and podcast video stations have the opportunity to get traffic from these places.

2. Traditional video websites, such as kan5 and Hainan Integrated Network, do network TV such as ppstream, video players such as Storm Player, and video download clients such as Xunlei. These places have a large number of direct or potential video users, and there is no direct conflict of interest with the podcast network.

3. Some video-related forums, such as professional TV dramas, movies, animation forums, or comprehensive forums of TV dramas, movies and anime forums, are all places where video users gather.

4. In the same way as the third point, the QQ communication group of TV series, movies and animation, these people are also potential video users.

5. Similar video podcast sites, not to mention this, we should also know.

Third, study the network promotion methods to attract users.

With a clear understanding of the users and where they will appear, all you need to think about now is how to attract them from those places. Use forum promotion methods, website cooperation, content exchange, or spend money on advertising. According to the actual situation, choose the most suitable way of promotion.

Here still take the podcast video station as an example to analyze what kind of promotion can be done.

1. Provide video data to video search sites, such as Qihoo Video search and Baidu Video search, so as to easily get traffic from the video search site.

2: cooperate with websites that are video users but have no direct competitive relationship. For example, do players, do network TV, do video download client. Can do traffic exchange, or advertising space exchange cooperation, mutual benefit. You can also buy advertisements at traditional video stations. I can see that there are many advertisements for podcast video stations in kan51 and Hainan Comprehensive Network.

3. Go to some video-related forums to promote, such as Baidu has some TV series bar, movie bar, animation bar. The people inside are mainly to watch TV dramas, movies, animation, so they are also highly targeted video users. The forum section of the podcast network celebrity is also a good place to promote.

4. In the same way as point 3, go to some QQ groups of TV dramas, movies and anime. It is better to have some video QQ communication groups that are popular and are still being serialized, and the effect will be better.

5. You can cooperate with video channels for some websites that do not have video channels. Provide video upload or provide related video information. Such as the cooperation between Ika and six rooms. For example, Li Yuchun Forum can set up a special Li Yuchun video channel for the forum. The video source can come from the podcast station of the pick-up service, or you can let the forum users upload their own videos. As long as you cooperate, you will always have the opportunity to convert each other's users into your own video users.

6. Optimize the search for some popular video keywords, which is difficult to use as appropriate.

As long as you have an in-depth understanding of these three points, you will basically know how to carry out network promotion. The first point is easier to master, the second point needs to take some time to investigate and analyze, and the third point needs to accumulate their own long-term experience, which can be regarded as their own experience since they have done network promotion. In fact, as long as the first two points clearly, and then do the third point, even if the website promotion experience is not very rich, than blindly to do promotion will get twice the result with half the effort, the work will be more efficient.

After reading the above content, do you have any further understanding of the rules and methods of website promotion? If you want to know more knowledge or related content, please follow the industry information channel, thank you for your support.

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