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This article is to share with you about how to optimize SEO for website navigation. The editor thinks it is very practical, so share it with you as a reference and follow the editor to have a look.

How to optimize website navigation? Mainly from the following points:

1. Navigation is best named with long-tailed keywords

People who do SEO know that the weight of the title is the highest, followed by the content, and how much is the weight of navigation allocated to the entire site? To put it simply, it is second only to the title, so it is very necessary to put some long-tailed keywords reasonably in navigation, and the skills let search engines quickly know what the site is doing and what the core keywords are.

For example, take SEO as an example. If my core keyword is [SEO], then my navigation will be arranged as [SEO Optimization Basics] [SEO Video tutorial] [SEO training] [SEO tool] and so on. Generally, beginners can filter through relevant searches and drop-down boxes, so I won't explain too much here.

two。 Navigation should be simple and not dazzling.

I believe many people have encountered it. When they see that the navigation of a website is very gaudy and dazzling, they feel that the navigation is high-end and high-grade. In fact, most of the dazzling navigation is made of JS or flash, or it is replaced by a picture. When the search engine crawls, it simply cannot identify such elements. Once the search engine cannot recognize the content, it will not crawl to the next column. Before a friend took such a website to ask the author, the author just asked him to modify the navigation, began to be reluctant, thinking that the site without special effects is not atmospheric, after a few hours of explanation, he was reluctant to modify, less than a month, the collection soared a lot, as for the case is not shown here.

3. Bread crumb navigation must be available.

Bread crumb navigation is a key to inner chain optimization, no matter what the reason, bread crumb navigation is very important, the purpose is to tell users where to browse, otherwise the user can not find the original location, will directly close the page, the user also has a temper.

4. The content of navigation should meet the needs of users and search.

The content of navigation must meet the search needs of users, which is also the so-called "accurate" in the title. If users read it, they will not look at it elsewhere. Many websites always like to put irrelevant content such as [recruiting talents] on navigation, which is not concerned by users and has nothing to do with their own cooperation. Users will not click on it even if they read it, and putting it on is like icing on the lily, but some people will ask. What do I want to do with the recruiter? post it on my website, and the person who comes to see it will know that I am recruiting and interview ah! It seems to be a very reasonable sentence, but it shows ignorance. Who else looks at your website besides peers and customers? If you want to recruit, don't you know to go to the market network or 58.com to release information? Why use it to affect optimization in navigation.

5. The content of navigation should be "left heavy and right light".

In addition to meeting the needs of users, the content on navigation should also pay attention to the location of the layout, which is generally a "left heavy and right light" layout, laying out the content that users are most concerned about from left to right. Users can also quickly find what they want when browsing, which is also called "fast" in the title. At the same time of optimization, we must find ways to save time for users. Of course, this belongs to the category of browsing optimization, so I won't explain too much here.

Thank you for reading! This is the end of this article on "how to optimize SEO for website navigation". I hope the above content can be of some help to you, so that you can learn more knowledge. if you think the article is good, you can share it out for more people to see!

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