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Xiaobian to share with you what CRM is in the computer network system, I believe most people do not know how, so share this article for everyone's reference, I hope you have a lot of harvest after reading this article, let's go to understand it together!

CRM is an information system integrated across departments in an enterprise. It centers on the management of customer data, records various interactions between enterprises and customers in the process of marketing and sales, as well as the status of various activities, provides various data models, and provides support for later analysis and decision-making.

Operating environment: Windows 7 system, Dell G3 computer.

CRM is an information system integrated across departments in an enterprise. What is it built around?

CRM is an information system integrated across departments in an enterprise, which is built around the management of customer data.

Customer relationship management system refers to the use of software, hardware and network technology, for enterprises to establish a customer information collection, management, analysis and utilization of information system. With customer data management as the core, it records all kinds of interaction behaviors between enterprises and customers in the process of marketing and sales, as well as the status of various activities, and provides various data models for later analysis and decision-making.

features

Customer relationship management system based on advanced management ideas, the use of advanced information technology to help enterprises ultimately achieve customer-oriented strategy, such a system has the following characteristics:

(1) Advanced

CRM system involves a wide variety of information technology, such as data warehouse, network, multimedia and many other advanced technologies. At the same time, in order to achieve all-round communication and interaction with customers, it requires the organic combination of call center, sales platform, remote sales, mobile devices and Internet-based e-commerce sites. These different technologies and functional modules of different rules should be combined into a unified customer relationship management system, which requires different types of resources and specialized technical support. Therefore, customer relationship management system has high-tech characteristics.

(2) Comprehensive

Customer relationship management system includes four subsystems: customer cooperation management, business operation management, data analysis management and information technology management. It integrates the optimization and automation requirements of sales, marketing and customer service behavior of most enterprises. It uses unified information base to carry out effective communication management and execution support, making transaction processing and process management become comprehensive business operation mode.

(3) Integration

CRM solutions, thanks to their powerful workflow engine, ensure that tasks across departments and systems are dynamically coordinated and seamlessly connected. Therefore, the integration of CRM system with other enterprise information systems can maximize the component functions of each system of the enterprise, realize cross-system business intelligence, comprehensively optimize the internal resources of the enterprise, and improve the overall information level of the enterprise.

(4) Intelligent

The maturity of CRM system can not only realize the automation of business processes such as sales, marketing and customer service, reduce a large number of human logistics, but also provide various information and data analysis and integration for enterprise managers, and provide strong basis for decision-making. At the same time, CRM's business intelligence centralizes business processes and data, greatly simplifying software deployment, maintenance and upgrade; Internet-based CRM systems enable users and employees to access the enterprise anytime, anywhere, reducing a large number of transaction costs. After CRM system is integrated with other enterprise management information systems, business intelligence will be given greater play, which will provide support for enterprises to discover new market opportunities, improve product pricing schemes, improve customer loyalty, and thus increase market share.

The above is all the content of this article "What is CRM in Computer Network", thank you for reading! I believe that everyone has a certain understanding, hope to share the content to help everyone, if you still want to learn more knowledge, welcome to pay attention to the industry information channel!

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