Shulou(Shulou.com)06/01 Report--

Liu Qi, Business Consulting Department of Bowei Creative Intelligence

Event background

(Phoenix New Media) Ma Huateng, chairman of Tencent, announced in a high profile on the 5th that Tencent has officially entered a six-month preparatory period for strategic transformation, with the principle of "openness and sharing", but he did not disclose the specific business of Tencent's transformation. Ma Huateng elaborated on his "eight essays" on the Internet. In addition to believing that China's Internet industry is on the eve of change, he also stressed that "the client is no longer important", saying that "monopoly is an imaginary enemy in many cases."

Bowei's viewpoint of creating wisdom

Tencent's evolution from instant messaging terminals to "one-stop online life services" is in line with the general trend of Internet applications from "tools" to "platforms". On this basis, Tencent intends to open its own users and channel resources to industry partners, which will help to enhance its ability to control industry resources, and some small and medium-sized Internet manufacturers will also benefit from Tencent's transformation. For Tencent, we should resolutely implement the idea of open development, strive to improve product quality, optimize tariff structure, and ensure user experience.

Analysis of Bowei's Intelligence creation

Coordination of industry chain will become the development trend of Internet industry.

In an increasingly competitive industry environment, Internet manufacturers will face three major challenges in the future: free business models, declining user loyalty, and emerging innovative products. For the late-developing small and medium-sized Internet manufacturers, they have to face the primary competitive barrier of user scale. In this industry environment, continuous integration and coordination of industrial chain resources to build a good ecological environment, whether for the Internet industry giants or small and medium-sized manufacturers have a positive significance, in line with the development trend of the Internet industry.

L Tencent will double its market expansion ability through open platform

As an instant messaging tool, QQ client carries the social relationship between interpersonal communication and users, forming an increasingly huge network effect. This competitive barrier makes it an indispensable tool for netizens to communicate online, with more than 1 billion accounts. On this basis, Tencent continues to expand all kinds of Internet applications and give full play to the value of client traffic resources. it has become a "one-stop online life platform" that includes news, communities, games, e-commerce and advertising, with an ARPU value of up to US $24 per month.

Drawing lessons from the integration mode of the value chain of telecom operators and promoting open transformation is not only in line with the general trend of the development of the Internet industry, but also helps Tencent to integrate industry resources and rapidly expand its product line, so as to meet the needs of users with more innovative applications and improve profitability.

Content and application providers will benefit from Tencent's transformation

In addition to dealing with industry criticism such as plagiarism and monopoly, the greatest significance of open transformation for Tencent is to quickly control the resources in the upper reaches of the Internet industry chain and enhance the value of its own users and channel resources through the aggregation of scarce resources. Therefore, small and medium-sized Internet enterprises and individual developers with high-quality content copyright, innovative applications and fast response ability will become Tencent's preferred partners, and the latter will share Tencent's users and channels to achieve development.

Bowei's suggestion of creating wisdom

For a long time, the Internet industry must be called "open", but the vicious competition that goes its own way has led to the emergence of "3Q". Tencent should take the dispute as an opportunity to firmly implement the open development strategy. Although the specific measures for Tencent's open transformation are not clear, there is no doubt that breakthroughs should be made in the following three areas:

1. Choose high-quality content, application and service providers according to the needs of users, carry out various forms of cooperation, and provide users with a unified and friendly user interface.

two。 Reasonably formulate charging strategies considering users' needs and willingness to pay: use free applications to meet users' basic needs and attract popularity; pay applications to meet users' value-added needs and "hematopoiesis" for enterprises

3. Sort out the Tencent business tariff system according to the development of cooperative business, provide users with a variety of tariff choices with different membership and package combinations, avoid the confusion of the tariff system, and ensure the user experience.

About Bowei creating Wisdom

Bowei Creative Intelligence (Biz-Wiz) was founded in 2008, headquartered in Beijing, as an Internet technology information service provider. With its extensive consulting background in telecommunications, finance, Internet, government and other industries, the effective integration of IT technology and Internet business, through its unremitting innovation, Bowei Creative Intelligence provides enterprise customers with all-round solutions such as network application consulting and technical services, user experience evaluation and so on.

Biz-Wiz comes from Business Intelligence Wizard (Business Wisdom Guide), which means that it will rely on a global perspective, provide customers with innovative wisdom resources and solutions, and help enterprises improve decision-making efficiency through professional implementation throughout the service life cycle.

Adhering to the spirit of professional service, the Bowei Intelligence team has so far provided dozens of enterprises and institutions in telecom operators, government agencies and other industries with a series of services, including Internet network performance optimization, system development and implementation, market and user research, and operation management.

[@ more@]

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.