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Editor to share with you about the enterprise SEO project selection website content structure elements need to pay attention to, I believe that most people do not know much, so share this article for your reference, I hope you can learn a lot after reading this article, let's go to know it!

First, what is the intention of the searcher? What do they want to achieve?

It mainly starts from three aspects:

1. Navigation for brands, products, and organization names.

two。 These are the types of information that we need to consider:

We need to find the quickest answer to this question.

We also need to deeply and comprehensively compare different types of information or products or services or completion paths for this problem.

We also need to have an overall grasp of the problem.

We also need professional and scientific intentions, plus our occasional curiosity.

We also need multi-path and multi-angle exploration to expand the scope of knowledge and improve the answer.

3. Product structure style adjustment and so on.

By doing all of the above, we have almost five or six effective choices left on our hands, and then we need to ask ourselves the second question.

Second, what search results will appear on the search results page?

First of all, in what format are the existing search results presented? What kind of things are they?

The search page mainly has these things:

1. Baidu's 10 search results and bidding ads

These links are old links for a very long time. Their weight is very high, but the content may not necessarily meet the current needs. Carefully analyze their format to see how to improve their content.

2. Pictures, news, videos

I am not very interested in the display of pictures, because I think it is not conducive to search engine crawling and collection. But now it is widely used and can not be ignored. In the news, see if you can write a quick summary of short headlines or a detailed report of long headlines. The video is still good and should be recommended.

3. Quick answers, most frequently asked questions, in-depth answers

These are the ways we understand the searchers' intentions, knowing what they want to know and what forms are more likely to be accepted by them. Usually excellent original articles or blog posts attract the attention of readers.

4. Website links, local maps, widgets

For example, searching the results of the math, coming up with a calculator, or retrieving the time and price of the flight from the ticket are all direct and quick answers. These types of searches are hard to surpass, and if you really want to do content promotion, you can look for other ways.

Third, how do my audience and their influencers resonate?

For these two groups, we need to raise the following questions:

1. The terminal used and the geographical location

If someone is using a mobile device, and in the process of traveling, this type of search must require a particularly quick answer and a direct solution to the problem. So the content you provide must be short and effective.

2. If this search is not quick at once, then you have the opportunity to provide them with multi-page guide manuals or directory navigation or tools, content, lists, etc., with communication and interactive functions. So that readers can digest some of the information and then ask you for more information.

3. Can you also speculate whether searchers prefer new media types of information, or some old and familiar formats, just want to get answers and don't want to experience more?

Here are some suggestions:

First, do not ignore new formats and new types.

Please recognize the fact that you should never use her just because it is a new format. The choice of format and type should be based on how to better answer questions, meet the needs of users, and promote needs.

Third, you can learn a lot from pages that already have rankings.

Fourth, do not copy and paste other people's format. Maybe it's simple and easy, but the most important thing is to build your own credibility and competitiveness.

Fifth, carefully study the advantages and disadvantages of various formats and find their winning points. If your competitors are creating blog posts and long in-depth reports, you can try photo presentations, interactive tools, and so on.

Sixth, when analyzing the needs of users, please use multiple keywords to search. Try to consider all possible keywords or phrases. This is of great help to you to choose which format or type.

The above is all the content of the article "what do you need to pay attention to when selecting the content structure elements of a website for an enterprise SEO project?" Thank you for reading! I believe we all have a certain understanding, hope to share the content to help you, if you want to learn more knowledge, welcome to follow the industry information channel!

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