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Editor to share with you how to analyze the website seo optimization effect, I believe that most people do not know much about it, so share this article for your reference, I hope you can learn a lot after reading this article, let's go to know it!

1. The inclusion ratio of the website

Inclusion is definitely a key point in the assessment of natural search optimization. I believe that when every enterprise makes a summary report, there will be a comparison between the last inclusion and this one, if this data is under more in-depth analysis, for example, is it the same to update 1000 articles and update 150 articles to include 100 articles? Must be different, how many pages of the site are included by search engines? How much content is included in each update? All these can be calculated statistically. We can even calculate the inclusion ratio for each column, through this ratio we can judge the inclusion of each column, and then adjust it.

2.pv / ip ratio

After counting the websites PV and IP, have you ever thought about the relationship between PV and IP? If the PV value of a website is very different from that of IP, for example, PV is 100 and IP is 10, then the average IP coming to the site may have read 10 articles, indicating that the content of the site is very popular. Generally speaking, the larger the multiple of the PV/IP of a website, the better. It is normal to be above 2:1, but the ratio of different types of websites in different industries is different.

3. Keyword ratio

Keyword ratio is the number of keywords on the current website / included on the site, that is, how many keywords have been produced? The keywords mentioned here are the keywords that users search to enter the site, which can be seen in Baidu statistics and CNZZ, this ratio can reflect the efficiency of these keywords in natural search, and can also reflect the degree of optimization of the website page. The larger the value, the higher the contribution of each included page. This ratio is suggested to be based on a large amount of data and can be analyzed once a few months.

4. Flow ratio

Traffic ratio is the number of PV generated on the basis of the keywords mentioned above, that is, the number of PV/ keywords on the site. The larger the ratio, the more traffic for each keyword on the site, then the better the keyword optimization. Of course, when calculating this ratio, we need to pay attention to whether there are some large traffic words, we can analyze these words separately, and then use the remaining traffic and keywords to calculate, which can improve the accuracy.

5. Individual IP value

This is what most business owners would like to see, because making money is their goal, and this is the best embodiment, the value of a single ip is also very simple, that is, the total profit of the website / IP per unit time, which is how much each ip of the website is worth. Also to 10 IP, the profit is 1000, one is 10000, then it must be 10000 of the site efficiency.

The above is all the content of the article "how to analyze the seo optimization effect of the website". Thank you for reading! I believe we all have a certain understanding, hope to share the content to help you, if you want to learn more knowledge, welcome to follow the industry information channel!

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