Shulou(Shulou.com)06/02 Report--

Mini programs how to operate, many novices are not very clear about this, in order to help you solve this problem, the following small series will explain in detail for everyone, there are people who need this can learn, I hope you can gain something.

In fact, it is not difficult to do a good job in the operation of Mini programs. First of all, we should understand several steps of Mini programs operation. First, we should find accurate user groups to promote Mini programs, then we need to solve the problem of users canceling subscription/unloading Mini programs, and then we should do a good job of user fission. Finally, we should provide some practical reference for enterprise development in the operation of Mini programs. The following small series will analyze the above operation ideas one by one. Let's take a look together!

I. Accurately promote our Mini programs to users.

1. The era of mobile Internet relying on traffic is gradually disappearing. Accurate marketing should attract the attention of every operation marketer. Before operation, it is necessary to describe the user portrait of the applicable user of its own business.

2. Store category: QR code of Mini programs attracts users 'eyes in a creative design way; store activities are in different forms; users can also be circled into their own WeChat group in a preferential way for those who are necessary for users' life, and the subsequent community operation will not be carried out temporarily.

3. WeChat group, friends accurately forward, it is better to share Mini programs pages, do not directly share Mini programs. The reason is like, I share a valuable subscription number content to suggest that you pay attention to and directly share the WeChat subscription number business card with you to let you pay attention to the same reason. Local Mini programs aim at local groups, local Mini programs application sharing to national or indefinite regional groups is of little significance, of course, you have resources to enjoy.

4. For online merchants and tools, they can be reasonably published on official websites, public accounts and other network channels.

II. Avoid users from unsubscribing/uninstalling Mini programs

1. The first time a user touches Mini programs, it is not the list page shown above, but the home page. The home page of Mini programs should be concise and clear, so that users can directly contact the core business functions and solve some aspects of their needs.

2. List of Mini programs: Mini programs icon and name of Mini programs. Icons are creative, names are short and succinct-one word explaining what the app does. For example, a Mini programs named "Little Plum with Soy Sauce," such Mini programs basically live less than two minutes in the eyes of users.

3. Do not make light tools. For example, developers are making calendars, clocks, calculators are not desirable, and perhaps light tools can be commercialized. Women's physiology is calendar-dependent. Wouldn't it be better to customize a woman's own cycle notation and offer different life advice for different periods?

4. When doing graphic promotion, introduce the Mini programs in detail to assist the first point.

III. Planning of user fission activities.

1. Preferential activities attract existing users to invite new users.

2. Online and offline services: online customer service function (API of Mini programs has been provided), timely and effectively reply to user messages and solve user needs; offline waiter's considerate guidance or two-dimensional code placement and use flow chart of Mini programs.

3, quality products: even the best service is also dependent on their own products. How to polish high-quality products without detailed explanation and experience smooth advantages? Delicious advantage? Use the effect advantage? Price advantage?

4. High-quality products + online and offline services contribute to public praise, and users come naturally.

IV. Provide practical reference for enterprise development through Mini programs.

1. Supplementary development needs to record user data and behavior, and make daily, weekly, monthly and quarterly reports for operation.

2. By abstracting the data, restore the real user portrait and behavior, and make operation guidance according to the date stage and product type corresponding to the specific data.

3. To put it bluntly, this point is to rely on data to speak, requiring operators to have basic data analysis and operation capabilities.

Did reading the above help you? If you still want to have further understanding of related knowledge or read more related articles, please pay attention to the industry information channel, thank you for your support.

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