Shulou(Shulou.com)06/01 Report--

only a short while ago,

Points exchange is like a Pandora's box.

It has brought endless expectation and joy to consumers.

But,

With the development of points exchange

Points exchange marketing has also encountered unprecedented embarrassment.

Especially in the fields of credit card, mobile communication operation, e-commerce, etc.

Exchange with high points and low value

Let the consumer enthusiasm disappear.

The exchange of points tends to become a chicken rib.

And presents "the downturn behind the surface of prosperity".

This is the so-called era of points exchange 1.0.

Points exchange as a means of promotion

Mainly to stimulate consumers to spend longer.

It is the maintenance of consumer spending habits and loyalty.

Demand based on market and consumption

The exchange of points will enter the 2.0 era of high-value exchange.

That is, through the integration of physical store resources, product resources and promotion needs of small and medium-sized enterprises, and consumer purchase demand.

To make a reasonable distribution of resource advantages and potential demand.

At the same time, take the high-value points exchange platform as the medium.

Promote a set of ecological cycle system

And through the excavation of the maximum value of consumption

Benefit consumers and partners

In order to achieve multi-benefit.

And then ensure that the high-value exchange system of consumers can be realized.

Xiangorange bonus mall is the 2.0 model of points exchange.

Consumers can get 1:1 points when they spend on Xiang Orange net platform.

And the products and services of bonus mall on Xiang Orange Network are the market price at 1:1.

Consumers can fully experience the pleasure of using points as money and spending money twice.

Xiangorange net bonus mall points free exchange and points + cash exchange, you can exchange super-value products + super-value service at the designated service point of Xiangorange net, and experience real consumption value-added.

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