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Most people don't understand the knowledge points of this article "What are Mini programs retained?" Therefore, Xiaobian summarizes the following contents for everyone. The contents are detailed, the steps are clear, and they have certain reference value. I hope everyone can gain something after reading this article. Let's take a look at this article "What are Mini programs retained?"

Mini programs launch day 1: user Retention rate 10% -happy

Mini programs launch day 2: user Retention rate 7% -irritability

Mini programs launch day 3: user Retention rate 3% -sad

Mini programs launch day 4: user Retention rate 1% -crying

Mini programs launch day 5: user Retention rate... - silence

Retention means that the user behaves according to what you expect him to do until the behavior becomes a habit and remains at that stage. For e-commerce Mini programs, retention means that users continue to buy repeatedly; so don't simply think that activating users means retention, which will affect your objective and accurate assessment of the survival status of Mini programs at that time.

After figuring out what retention is, how do we improve the Retention rate of Mini programs?

visual sense

The names of your Mini programs need to be seen by users and associated with specific situations. For example, if you want to eat lollipops, if you only eat lollipops, many people do not have intuitive feelings. But if you want to eat Xu Fuji's lollipop, you will immediately think of Xu Fuji's various candies.

Good Mini programs have names that conjure up specific situations and memories. Because people naturally prefer visual things to general ones, users 'first impressions are more deeply positive because they are easier to understand.

If you want users to stay in your Mini programs, you need to help them develop the habit of "joining in succession." How do you cultivate it? Name the point of interest. You want to inform your users: What can I do for you with my Mini programs? What are the advantages of participating in activities I initiate in Mini programs?

For example, users can use your Mini programs to earn points as long as they enter, which can be used to redeem prizes. Or set "punch card function" in Mini programs, and receive corresponding rewards for 30/60/90 consecutive days, such as supermarket discount cards, small gifts or cash rewards. These methods encourage users to invest more time and energy in Mini programs, help them develop the habit of looking at Mini programs every day, and then improve user retention and loyalty. So if you want to improve your user's Retention rate, you need to change your mind: instead of "introducing a Mini programs to the other party," you need to "inform the other party what advantages and problems you can solve with your Mini programs." You need to let the other party know what advantages you can get from using your Mini programs?

establish contact

People often have a naturally generated sense of exclusion for things they don't know, and people prefer to use products they know rather than new ones. The understanding here actually refers to the depth of the connection between the user and the product. So, if you want to improve the Retention rate of your Mini programs, you need to establish excellent contact with your users.

For example, the user has no idea what your Mini programs are for. You preach "accuracy." He may not have any idea. But if you say,"Let every step you take be accurately recorded," users will know that Mini programs are designed to record the number of steps you take each day. After completing this step, you have established the initial contact with the user, but this is not enough, you also need to let the user know you.

To do this, you need to deepen the connection between users and your Mini programs and increase the number of times users access your Mini programs. How? You can use the template information of Mini programs to push each template information to users in the form of cards. Users can click to enter Mini programs. Because the template information can be significantly seen by users after it is presented, its click-through rate is generally high. However, avoid using template information indiscriminately, otherwise it will only have the opposite effect of expelling users.

Add product content

Any user in Mini programs has a life cycle, they generally do not have a strong dependence on the intact product. Although the general direction of user demand may remain the same, it escalates. For example, about social products, at first users only need to ask for text chat, but now they want to send voice and video, why? As users 'needs escalate, text chat in the past can no longer meet their current social needs.

Mini programs retention is a long-term process, in which you need to involve users in the planning and updating of the product, and grow with the product. And you also need to pay attention to the user is not intact, it presents characteristics in each stage are different, so relatively, you need to constantly adjust and optimize your operation strategy, in order to achieve the goal of improving the Retention rate of Mini programs.

The above is about the content of this article "What is the retention of Mini programs?" I believe everyone has a certain understanding. I hope the content shared by Xiaobian will be helpful to everyone. If you want to know more relevant knowledge content, please pay attention to the industry information channel.

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