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Editor to share with you how to select the keywords of the website, I believe that most people do not know much about it, so share this article for your reference, I hope you can learn a lot after reading this article, let's learn about it!

1. The first thing to emphasize is the degree of competition of keywords on the website. When selecting keywords at the initial stage, we need to be close to the actual situation of the website and clearly understand the location of the website and the scope of keyword selection. If the competition of the selected keywords is too large, then it will be very difficult in the later process of website optimization, if it is a small business or personal site. It is necessary to clearly understand the scale of the website so as to select keywords within a certain range. if the competition of keywords is not well controlled, a lot of manpower and material resources may be spent in the later optimization work, but the expected results can not be achieved all the time. therefore, it is recommended to deploy with less competitive words at the initial stage, and change the big words step by step, so that the site will have a buffering process. Avoid the phenomenon that the optimization effect is not good caused by excessive competition.

2. Then we can consider the problem of search volume and select keywords. First of all, we must ensure that the selected words have a certain amount of search, otherwise even the deployment will not have any meaning. So when selecting keywords in the early stage, the search volume is a very important numerical reference, which will be directly related to the search volume and traffic of later website keywords, so the search volume is high or low. Will be a key reference value.

3. Secondly, let's talk about the popularity of keywords on the website. I believe everyone has heard that the keywords on the site are not hot enough. Of course, many people will ignore this problem. The problem of insufficient popularity of keywords on the site also needs to be observed, otherwise, no matter how good the ranking of keywords on your site is, there will not be considerable traffic, because the heat of keywords is not enough.

4. In addition, it should be noted that after we have deployed the keywords, once we have identified the keywords, then these keywords will have a more or less impact on the content of our site, so when we select keywords, we need to analyze from the user's point of view, the keywords should be appropriate to the actual content of the site, that is, to keep consistent with the content of the site.

5. Finally, it is emphasized that when screening keywords, special attention should be paid to the breadth of keywords. Some words have a very high breadth, but the conversion rate is very low. These keywords are not of much value to the website. Therefore, we have always stressed the need to choose keywords that have a clear purpose, rather than those that have no clear purpose and have a high degree of breadth. Even if these words are deployed on the site, they are of no value.

The above is all the content of this article "how to choose website keywords". Thank you for reading! I believe we all have a certain understanding, hope to share the content to help you, if you want to learn more knowledge, welcome to follow the industry information channel!

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