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How to solve the keyword ranking problem in website development, I believe that many inexperienced people are at a loss about it. Therefore, this paper summarizes the causes and solutions of the problem. Through this article, I hope you can solve this problem.

Now many webmasters feel annoyed because one or two keywords of the site are not ranked on the front page; every day in exchange for a large number of links pointing to the keyword, some do a lot of anchor text to point to the keyword; and do not find out why the keyword does not go up? Wei Wei would like you to consider two questions first:

1. Are the existing keywords more competitive keywords?

Many webmasters do not know that some key words are popular and need some time to go up, that is, they know that many keywords of their website are on the home page but not on that one; it is because those keywords on the home page are general keywords or unpopular keywords, the time for these keywords to obtain rankings is much shorter than popular keywords. For example, the keywords I do in this blog are not very popular.

Through the above picture, we can clearly analyze that the keywords made by Weiwei are general words, not very popular words; but why is "Shenzhen SEO blog" ranked on the front page, while others do not get a good ranking? Because of the question of whether the keyword is highly competitive, other keywords need a certain time cost to get a good ranking. So when we look at the ranking of keywords, we also need to observe the number of competitors.

two。 How many points does the existing website get in Baidu?

It is well known that a website needs a little cumulative score to get one of the good ranking factors; for example, we do the test paper when we take the exam; we also need to accumulate a little bit of correct questions to get a good score. Website optimization is no exception; it is also necessary to accumulate scores, Baidu is our examiner; if we answer questions or anything goes wrong, the examiner will punish us: website downfall right, site: not in the home page, keyword ranking suddenly dropped a lot, and so on, all because we did not answer the question correctly. We need to grasp which score: page score (page to keep clean, do not need too many ads, neat layout, picture size fit, picture clear) URl clear, long tail word layout, 301 redirection, 404 pages, do a good robots dead link screen and other basic scores, we need to analyze the site to get some basic scores.

3. The content of the website is rich, and the external links are extensive.

Our content should be mandatory to attract users, just as we are competing with a travel company; so what kind of preferential activities do we need to come up with to attract it? We need to know what kind of offers users want to focus on most. For example: how to form a group is more favorable! The threesome offers a discount for one child! The prices of tourist places are favorable and so on. Can know through some Baidu, search Q & A, travel forums; let us clearly know what users pay most attention to travel?

External links need to have the role of driving keyword ranking, when doing outside the chain, we need to pay attention to the time of inclusion; we need to record in detail in a document: those platforms are included after a week, those platforms are received in seconds, those who can do anchor text, and those posts are limited. Record all the external links we have done in detail in a document, so that we can take out the analysis data as a reference later. Enterprise station to do some B2B, blogs, relevant forums, post bar, properly do some questions and answers can enhance the brand effect; then some commodity websites should do where: commodity websites is the most important thing is to promote goods, the forum to do some questions and answers, paste it: directly sell their own products, you can build qq groups to surround users, promote soft articles, some Weibo promotion and so on.

After reading the above content, have you mastered the method of how to solve the keyword ranking problem in website development? If you want to learn more skills or want to know more about it, you are welcome to follow the industry information channel, thank you for reading!

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