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The editor of this article introduces "the method of WeChat Mini Programs Development" in detail, the content is detailed, the steps are clear, and the details are handled properly. I hope that this article "the method of WeChat Mini Programs Development" can help you solve your doubts. Let's go deep into the editor's train of thought and learn new knowledge together.

Sometimes you may find that when you search for a keyword, several Mini Program that feel the same will appear. Why do businesses want to do more than one "similar" Mini Program? isn't that repeated? In fact, this is full of a small thought of the businessman.

First, distinguish APP to be minimalist and portable.

Generally speaking, there is not only one production line, but also a wide range of products and services. APP's approach is to bring all the product functions together and present them. This is also one of the main differences between APP and Mini Program, Mini Program focuses on the "minimalist" feature, so the operation model of APP can not be copied to Mini Program.

More often, users only need to use one of the specific services, do not need to involve other services, which is also a reason to choose Mini Program. Because Mini Program can give users the services they want in a timely and fast manner. Therefore, it is necessary to ensure that the service contacted by the user is single and direct.

Therefore, in order to meet a variety of demands of users and make services available directly, merchants must split their products / services. 1 product line, 1 Mini Program, so that the service can reach users directly.

Meituan and JD.com are also good examples. Careful users have long discovered that Meituan and JD.com have more than one Mini Program, reflecting the main services in their names.

Ctrip and Mogujie are also very conscious in this respect, and some functions may be ignored in APP and become "independent portals" on Mini Program, which is also a good opportunity to show comprehensive features to users.

The above several well-known enterprises have wisely made different Mini Program with different functions. Not only that, after WeChat Mini Programs opened up "multiple official account associations", merchants quickly associated Mini Program with its official accounts, making their own traffic inverted and interconnected, forming a complete traffic closed loop and freer service connection!

Second, users' search habits

Users have a variety of search habits, but there are also rules to follow, that is, keyword input. For example, if you want to buy a cake online, you may search for "cake", "order cake" and "fruitcake" on Mini Program. Users' thinking is also what businesses need to know, so many merchants will name Mini Program according to users' search habits.

The name of Mini Program is unique. If you register the name "order cake", others can no longer register. Based on this, some businesses choose to register as many Mini Program names as possible, one more noun, and users are more likely to find it.

To put it simply, it can be understood like this: the more Mini Program you do, the more exposure you can increase.

III. Commercial laws

Mini Program is the mainstream entrance of the mobile Internet in the future, and it is bound to usher in wave after wave of merchants. The more likely merchants should register their Mini Program while competitors are not aware of the opportunity, the more likely they are to stand out from the crowd. This is called the "occupation and drainage" in the business circle, which is commonly known as "dominating the screen".

Some Mini Program choose to be named according to the region, the advantage of naming by region is to increase the exposure of local businesses, and users can get the service as soon as possible.

Now there are more and more stores Mini Program, traditional enterprises and merchants can use Mini Program drainage. So many registrations for a Mini Program are actually free "stores". This saves them a lot of store rent and advertising fees. No matter what era, good products and good services are the best advertisements. Mini Program is just another promotion channel for merchants. If you want to retain users, you need long-lasting and painstaking management.

After reading this, the article "the method of WeChat Mini Programs's Development" has been introduced. If you want to master the knowledge points of this article, you still need to practice and use it yourself to understand it. If you want to know more about related articles, welcome to follow the industry information channel.

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