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This article mainly explains "how to design the home page of the website". The content of the explanation in the article is simple and clear, and it is easy to learn and understand. please follow the editor's train of thought to study and learn "how to design the home page of the website".

The home page of the website is the most important page of the website. in general, most of the traffic of the website comes from the home page, and the bounce rate and conversion rate of the website also have a lot to do with the front page. The front page is the facade of the website, like the face of a person, the cover of a book, and the facade of a store. With a good facade, the business of the website will be good and users will like it.

The home page of the website is the most important page of the website. in general, most of the traffic of the website comes from the home page, and the bounce rate and conversion rate of the website also have a lot to do with the front page. The front page is the facade of the website, like the face of a person, the cover of a book, and the facade of a store. With a good facade, the business of the website will be good and users will like it. So the reasonable layout of the home page is very important for the website, do not pile everything on the facade, a good home page should be beautiful and rich at the same time to meet the actual needs of users, so what on earth should the home page of the website put?

1. Website LOGO

Website LOGO should be on every page, on the one hand, tell users the name of the site, highlight the brand, easy for users to remember, on the other hand, many LOGO images directly with the home page link, users can directly click on each page of the LOGO to return to the home page. There are also many times webmasters strengthen keywords by adding links and ALT tags to LOGO images, because spiders give the site the first link and the anchor text of the first link to the highest weight, although the picture can not be used as anchor text, but can be made up with ALT tag text, so LOGO picture ALT tag text do not scribble, generally are the main keywords, this is a kind of picture keyword technique. Mu Mu seo suggests writing the LOGO image code of the website according to the following image format.

2. Complete navigation

Website navigation is needed on the home page of every website. the navigation of the home page is generally the home page, company profile, enterprise products, the latest news, recruitment announcements, contact us, company activities, and so on. Home navigation can quickly guide spiders and search engines to where they want to go. There is a lot of content on the site, but the navigation column is limited, so navigation should put some of the things that users most need to know about the site. Don't put comments, contributions, maps and so on in navigation, and many other navigation columns that users need to know do not need to participate in the rankings, such as contact us, company profile, corporate recruitment and so on. These columns can be tagged with nofollow, and even can be shielded by robots directly after being included, which can concentrate the weight of the site and improve the crawling efficiency of spiders in the site.

3. Latest articles and industry information

A website can not be updated all the time, especially the home page needs to be updated to ensure the activity of the site. On the one hand, it can maintain the friendly relationship between the website and the search engine, on the other hand, it can interact well with users, can continuously provide what users need, and avoid the loss of users caused by the lack of information on the website before. to put it bluntly, it is to tell the search engine and users that I am still alive and can continue to provide demand.

4. Core value content

Content is the foundation of the website, and it is even more important for the core content of the home page, because the space of the home page is limited, and this only space we have to tell users the most fundamental value and advantages of the website, so we can attract users to continue to browse, so the home page must have the most core value content. This is not done by many websites. Some product stations are full of information and technical articles on the front page, and users can't see the product information at all, and some, although there are core products, come with a lot of other products. I just want to bring all the products here, in a word: messy and messy, it's like a grocery store, and users can't focus on what they want for half a day. So the home page must be in the right place to put the core content of the site, the content that can best meet the needs of users, users are looking for needs, not to play soy sauce.

5. Website map

Sitemap is also very important for the home page, which can help spiders and users get corresponding links. Generally speaking, sitemaps are divided into two types, one is in xml format, which is displayed to spiders, and each page of the site is quickly displayed to search engines, and relevant plug-ins are set up to facilitate spider judgment. The other is in html format, which is user-oriented and different from xml format. Html sitemap is to make a simple and clear comprehensive navigation of each column of the website, making it easy for users to find the content they need, while xml sitemap is just a URL displayed to the search engine.

6. Authentication information

Now there are many enterprises that do corporate website certification, including Baidu, 360, these search engines also do website authentication, and even do website certification of government departments, why is this so? Because there is a demand for corporate websites, why do websites need these certifications? Very simple, because users want to see these, users want to surf the Internet at ease, online shopping rest assured, the website is credible, the website authority. So put some authentication information on the website, such as website security certification, website filing information, website authority certification, Commerce and Industry Bureau certification. In this way, users will have sense of security, a sense of trust after entering the home page, and subconsciously will give extra points to your website.

7. Copyright Information and Weibo Wechat

A website needs a formal copyright information, which is like a store to have a business license, which appears formal, professional and credible. With the rise of social media and mobile Internet, Weibo and Wechat has been paid more and more attention by various enterprises, so it is also fashionable to add the website Wechat Weibo QR code on the home page of the website. it is also convenient for users to interact with the site on Wechat Weibo, telling users that your company is also involved in social media, showing its strength. Even if users don't scan and follow, it seems classy to have these things on the site.

8. Statistical code

The statistical code is essential to the home page. After a home page is designed, we don't just let it go. We need to analyze the experience of the home page by combining the spider's visit record and the user's access to the page, bounce rate, access time, access source, heat map and so on, and then fine-tune the structure, URL and content of the home page. Even directly change the edition if necessary. We need to constantly observe, analyze and improve the home page in order to continuously meet the needs of users and search engines.

All in all, the home page is the facade of the website. when arranging the home page, we need to know what users need and what search engines like. Then rationally distribute the elements of the home page. A good home page can improve the ranking of the website, reduce the bounce rate and improve the conversion rate of the website, which is of great significance not only for the SEO optimization of the website, but also if the home page is used as a landing page for bidding promotion, it will greatly reduce the cost of the website. On the contrary, a messy home page will drive away users, even if your inner pages are rich. So it is really important to make a good home page of the website.

Thank you for your reading, the above is the content of "how to design the home page of the website", after the study of this article, I believe you have a deeper understanding of how to design the home page of the website, and the specific use needs to be verified in practice. Here is, the editor will push for you more related knowledge points of the article, welcome to follow!

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