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This article mainly explains "what is the commercial value of WeChat Mini Programs". The content of the explanation in the article is simple and clear, and it is easy to learn and understand. Please follow the editor's train of thought. Let's study and learn "what is WeChat Mini Programs's commercial value"?

01 the commercial value of Wechat

This year's epidemic has also made the advantages of online commerce more and more prominent, and private traffic has been paid more attention by businesses. Restricted by the epidemic, many shopkeepers began to use Mini Program as a tool and embarked on the road of WeChat business.

1. User demand

The traffic growth of the Internet has reached the ceiling, and traffic growth is becoming more and more difficult. Both large brands and small and medium-sized businesses are faced with the problem of customer retention and repurchase rate.

Under the background of the rising cost of public domain traffic, many far-sighted businesses begin to attach importance to the operation of private domain traffic. The increasingly mature ecology of Wechat has become an excellent choice for brands to precipitate traffic.

two。 Wechat update

As a national social platform, Wechat has hundreds of millions of users and has a natural advantage in private domain traffic. Wechat did not miss a good opportunity to launch WeChat Mini Programs, WeCom, Mini Program, a small Wechat store, and so on, to provide tool support for merchants' business activities in Wechat ecology.

It can be said that Mini Program is a sharp weapon that Wechat uses to develop its own rich mineral deposits, which greatly enhances the commercial value of Wechat.

02 Mini Program and Commerce

1. Combine with the Internet platform

In choosing to enter this industry, first quickly select a high-quality Internet platform for our e-commerce Mini Program development, and then combine the various resources of the Internet platform to pave the way for us, such as attracting passenger traffic and so on. Nowadays, there are more and more services on the Internet platform, and the convenient services brought to us are also unimaginable, rational use of the functions of the Internet platform, is the first step in the combination of Mini Program and e-commerce.

2. Push sales offline.

We usually have when shopping, encountered Wechat scan request, in fact, this is a quite normal ground push mode, we should not be too worried about disclosing their own personal information. Offline push is a sales model with significant advantages, through offline sales, while increasing the attention of the online population is a high-quality promotion direction choice.

3. Combine the brand IP

Online celebrity products are numerous in today's market, and many people quickly create one online celebrity product after another in order to make quick money, which is why the market is full of all kinds of online celebrity products. Therefore, we should not only create a product and brand that everyone is flocking to, but also ensure the persistence of the sales of this product and brand. Continue to launch innovation, improve our products and sales model, so that our hot IP can be maintained forever.

Coupled with the "service search" function online Wechat search, it is not difficult to see that Wechat is constantly correcting its business strategy, no longer adhere to complete decentralization.

Thank you for your reading. the above is the content of "what is the Commercial value of WeChat Mini Programs". After the study of this article, I believe you have a deeper understanding of what is WeChat Mini Programs's commercial value. The specific use of the situation also needs to be verified by practice. Here is, the editor will push for you more related knowledge points of the article, welcome to follow!

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