Shulou(Shulou.com)06/03 Report--

"the classic little black dress is sexy in Hepburn style."

"Electric hair removal machine, performing extreme temptation."

"with an umbrella in hand, there is shelter from the sun and rain."

These are all copywriters written by artificial intelligence, which are not inferior to our senior copywriting planners.

Alimama officially released "AI Smart copywriting" at the Cannes International Creative Festival on June 20. The quality of the copywriting produced is no different from that of human copywriting. It has successfully passed the Turing test, and offers a variety of copywriting styles, including descriptive, special, effective, amusing, ancient poetry, and can generate 20, 000 copywriters per second, which is too fast to catch up.

Who wins the competition for human beings?

When it comes to artificial intelligence, there will inevitably be a comparison with human beings. Compared with human copywriting, artificial intelligence is even better in the aspects of word rhyme, association extension, artistic conception creation and so on.

It combines the massive high-quality content and natural language algorithms of Taobao and Tmall, mainly focuses on commodity copywriting, and has realized three core competencies-- highly simulated human copywriting, free definition of word count, and real-time online sample learning.

For workers engaged in commodity copywriting, the heavy mental work in the past has become an easy choice, which can help businesses write copywriting more efficiently in line with their marketing context, in order to improve the marketing efficiency of merchants.

Of course, in this process, a question of "life and death" will be mentioned, that is, the question of whether human beings will be replaced by artificial intelligence. Many copywriters may also worry about whether they will be replaced.

Under such circumstances, the basic copywriting work will soon be done with high quality and efficiency by the machine. in this way, people's energy will be liberated to play a more creative and innovative copywriting function while cooperating with the machine.

In this process, Alimama fully takes into account the factors of human nature. On the one hand, all the functions of the product refer to User experience (user experience), which reflects humanization whether it is the person who uses the product or the final output; on the other hand, the cooperation and assistance with human copywriting has also become the focus of product consideration.

Alimama's attitude towards the contrast between machines and people is very clear, and the two are the relationship of peaceful coexistence and mutual achievement-AI is an extension of human beings, in which machines perform their functions based on people's initial motivation and decide where to go; at the same time, AI will also become the second "brain" of people at the level of executive control, controlling how to get out and greatly improve efficiency.

A young copywriter in the class of AI

When it comes to comparison, we have to mention the same type of AI copywriter, JD.com 's artificial intelligence writing project "Shakespeare" system. The first phase of the system, with a perfect "spit" copywriting ability. For example, users log in to the system interface to enter the keywords "summer", "chiffon", "dress" and "white" and click the "generate" button to spit out thousands of matching copies in less than a second.

The system can also give users the function of filtering copywriting and selecting different styles. For example, when users click to get the desired copy, according to their preferences, they can add filter conditions such as "literary style", "ancient style" and "teasing style" to reduce the scope of machine "spitting" copywriting, so as to make the output of copywriting closer to the needs. It already has a "neuron" function similar to human memory, and the system automatically "stores memory" for the copy finally selected by the user; for the copy selected by the user, the machine will be at the top of the list in the next similar retrieval; for the copy not selected by the user, the machine will be placed at the back or no longer recommended in the next similar search. The system will also "remember" the annotation changes made by the user to improve the quality of the copy generated next time.

In short, the Shakespeare system can optimize the algorithm of the machine itself according to the user's behavior.

Whether it is JD.com 's "Shakespeare system" or Alimama's "AI Intelligence Scheme", it shows that artificial intelligence has been integrated into all aspects of our lives to a certain extent. The working mode of copywriters will also change greatly, and writing a copywriter will become a multiple-choice question-- human copywriting will choose the most suitable one from the multi-article cases produced by machines, and the production efficiency will also be greatly improved.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.