Shulou(Shulou.com)06/02 Report--

First of all, the big environment, we have entered the era of operation from the era of products; the problems of high traffic, difficult customer acquisition and high cost are the problems facing every enterprise; not only that, BOSS are also facing the risk of customers being taken away by sales personnel. Micro-business, on the other hand, faces the fear and worry of being blocked. Even if it is not blocked, I don't know how many people have seen the information I send. After the information is sent to friends or friends circle, it is in a vacuum state.

For enterprises, the business card is an entrance and the front end of the enterprise. The commercial value of WeChat with 1 billion daily activities and 85% user time is a huge temptation for enterprises under traffic pressure. WeChat silently tells us with 1 billion daily activities: not only our acquaintances, but also acquaintances of acquaintances are on WeChat, and everyone is on WeChat. When acquaintances become everyone, isn't every sales customer on WeChat? What's more, WeChat's social traffic is still a price depression. From this point of view, smart business cards separated from Weixin Mini Programs are not good smart business cards. This is precisely the essence of smart business cards: based on WeChat and AI technology, real-time feedback of information between enterprise managers, sales and customers, Weixin Mini Programs (Mini) electronic business cards for sales empowerment.

Second, we have entered the era of data intelligence, which is the future anyway. Before smart business cards, enterprises have to buy huge CRM management systems. One problem is that the cost is high, the product is heavy, and small and micro enterprises have no ability to pay; the second problem is that they do not have IM and user behavior records, lack of social genes, and difficulties in communication and sharing; there are 43 million enterprises in China, 95% of which are small and medium-sized enterprises, and more than 80 million offline sales personnel. Traditional online marketing tends to one-way information output, only moving advertising from offline to online, lacking deeper data mining and richer interaction with users.

Most smart business cards have been fully launched in 2018, and it is obvious how the conversion rate is. However, there is also user feedback. Sales are generally telephone sales, and then WeChat communication is added. Customer transfer also depends on WeChat recommendation. The trust degree of customers does not need to be improved by business card. Therefore, the demand for business card issued by sales team is very high. Sales team forwards AI intelligent business card when contacting new customers, and the effect can slowly emerge.

The conversion of smart business cards requires a process of use. However, in terms of scenario, frequency and demand intensity, the business card moves towards intelligent business card, which captures the dividend of the initial development of WeChat ecosystem and looks forward to the next effect display.

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