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Editor to share with you what the tools commonly used in SEO are, I believe most people do not know much about it, so share this article for your reference, I hope you can learn a lot after reading this article, let's go to know it!

1. Seo information query tool

Including online tools and software that can be downloaded and run on the client side, mainly to query some SEO-related data, including ranking location and basic information of the website, such as PR value, keyword density, keyword ranking, number of backlinks and so on.

This kind of query tool is essential for the pre-investigation and effect monitoring of SEO, it is undoubtedly very helpful to improve work efficiency, and the accuracy is very high, no big difference from their own manual query, and can save a lot of time.

However, search engines do not like a large number of tools to query automatically, which is a waste of their resources. However, as long as you don't go too far, it's not a big problem to limit the number of queries over a period of time. If there are too many automatic queries from an IP, the search engine may temporarily block the IP address.

two。 Website Diagnostic tool

Such tools are rare and are not easy to make and difficult to be accurate. Because of the complexity and variability of the search engine ranking algorithm, the suggestions given by the diagnosis software can only be used as a reference at most. The most famous diagnostic software is Webposition Gold, which automatically analyzes the difference between a user's web page and the one at the top of the list, and then gives suggestions for optimization. Google points out by name that Webposition Gold is not welcome.

The website diagnostic tool is still very immature. For example, the software crawls the target web page and may tell the SEO webmaster after analysis that the keyword density needs to be increased to how much, and the keyword in the title is repeated two or three times. These suggestions are based on the statistics of the websites with the top 10 or 20 related keywords.

The problem is that these statistics are misleading and lack the comprehensive observation, intuition and experience that a good SEO staff should have. There is no causal relationship between the rankings we see and the elements of the page, although there may be some statistical characteristics.

For example, when querying a keyword, the top 10 page titles appear keywords twice on average, while the page titles at the bottom appear more or less than twice. Does this mean that repeating the keyword twice in the title is optimal? At first glance, this is the case, but if you think about it, there is no causal relationship between the two. The top 10 qingpingseo.com pages are likely to be ranked there because of other factors. What's more, rankings are often not significantly related to the characteristics of the page.

Therefore, some of the suggestions given by the current website diagnostics software can be adopted, such as tagging H1, while others are meaningless and even harmful. After mastering the basic optimization techniques, your own ideas and software suggestions can confirm each other. If there are differences, you should still follow your own ideas.

3. Content generation tool

Given keywords, the software automatically generates web page content. As you can imagine, the content generated by this software is either almost nonsense with low readability, or it automatically crawls search results from search engines or content on other websites. It is not recommended to use this kind of software. in addition to a poor user experience, it may not only infringe the copyright of others, but also have problems with copying content.

4. Link generation software

Mainly the mass posting of guestbooks, forums and blog comments. This kind of software has always been popular in black hats and is not recommended. Some search engines have been quite accurate in judging spam messages and will reduce the weight of such links to zero, and what is more serious is that they may punish the website to some extent. With the improvement of the judgment of all search engines on spam links, the use of link mass posting software will become more and more dangerous. The most dangerous thing is that once posted in bulk, the evidence will remain on other websites and may never be deleted, which is a bomb that can be detonated at any time and cannot be defused by itself.

The following is a description of the SEO tools that Zeng Qingping of Jiangxi SEO finds more valuable and frequently used.

(1) the order of arrangement has nothing to do with the importance and frequency of tools. For example, Baidu webmaster platform is now the most important SEO tool, you can log in to Baidu webmaster platform to use the corresponding tools. (Baidu statistics and google administrator tools are necessary)

(2) there are some tools, such as love station, chinaz webmaster tools, etc., we are familiar with, the function is also obvious, but can not rely entirely on these tools, after all, there are still many inaccuracies, more or Baidu SEO tools prevail.

The above is all the contents of the article "what are the tools commonly used in SEO?" Thank you for reading! I believe we all have a certain understanding, hope to share the content to help you, if you want to learn more knowledge, welcome to follow the industry information channel!

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