Shulou(Shulou.com)06/02 Report--

In this issue, the editor will bring you nine reasons and what are the main manifestations of the right to drop the website. The article is rich in content and analyzes and narrates it from a professional point of view. I hope you can get something after reading this article.

With the development of the SEO industry, more and more people are participating in this industry, and at the same time, many people have dropped out. The most important thing in the SEO business is that you should persist in doing content and maintaining your own website every day. Here are a few possible reasons for the decline of website rights:

I. friendly links

Friendly links may lead to the probability of reducing the right of the website, especially in the process of Baidu optimization, Baidu has high requirements for friendly links. A letter from Baidu to the webmaster made it clear that it is very important to carefully choose friendly links on your webmaster. If you are not clear about exchanging friendly links, you can learn through this article and pay attention to the deception of each other when making friendly links. Every detail in it is mentioned.

II. Content

You have updated some irrelevant content for a long time, so that the search engine thinks you cheated him, and he has reduced the right to your site. We must note that the updated content must be relevant to the theme.

Third, the website changes the title keywords and descriptions too frequently

This kind of situation often occurs when the old domain name is enabled, the title of the website will be changed constantly, or some important information such as the theme of the website will be changed constantly, which also causes the search engine to think that your website is cheating. this situation leads to the reduction of the right of the website is also normal.

IV. Don't change the website easily.

If you must change, please be careful not to change the url path of the original website, any path should not be changed, this is very important. In addition, if you need to change your domain name in a website revision, be sure to use 301 redirection to change the original URL to a new URL. If you just change the url, remember to do a 404 page.

5. Server problem

Your website server is unstable, this is not conducive to spider crawling, in general, the site host can not be closed for more than two days, otherwise it will be punished by the search engine to a certain extent.

VI. Search engine algorithm change

If the search engine algorithm changes, it may lead to the above situation on the site, but sometimes it is impossible to say that the site has fallen in power, for example, in the previous Baidu 520 incident, all site rankings have dropped, and the webmaster must be calm at this time. As long as the previous work is done seriously, don't be too nervous.

VII. Excessive website optimization

You cheated on the search engine, which often leads to the reduction of the right of the website, so we should pay attention to enough of the website optimization, do not be greedy, or it will only lead to the collapse of your website, and the optimization work will be in vain.

VIII. Mass outbound connection

This is generally easy to experience on a new site, using software to send a mass connection, and the search engine will find that your site is cheating.

9. Check the connection of friendship and death

Websites with links to cheating sites that are jointly and severally liable will also be considered cheating.

The following is a brief introduction of the main features of the right to drop the website, there are many webmasters said, my site is not down the right, if you do not understand, you can refer to the following points for comparison:

First, the ranking of keywords has dropped.

A large number of keyword rankings have been dropped, and this is the case throughout the station. In that case, the site must have been downgraded by search engines.

Second, the number of records is declining.

Even if you update a lot of content every day, but the number of search engines is still declining, which is also a sign of downgrading.

III. PR reduction

This is some of the performance of GG to reduce the right of the website, which is generally due to too many export links or too much copied content.

Fourth, Baidu snapshot will not be updated

This is some of the performance of Baidu downgrade right, snapshot does not update and snapshot rollback does not mean that the site has been punished, but this is a precursor of falling right.

Fifth, the home page of the website was made by K.

The probability of this reduction is very high, but the time of recovery is also fast. in general, this is because excessive optimization is more likely to occur.

The above are the nine reasons and the main performance of the website falling right shared by the editor. If you happen to have similar doubts, you might as well refer to the above analysis to understand. If you want to know more about it, you are welcome to follow the industry information channel.

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