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What is the influence of domain name on website SEO

2025-01-19 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > Servers >

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This article mainly introduces "domain name on the website SEO what impact", in the daily operation, I believe many people in the domain name on the website SEO what impact there are doubts, Xiaobian consulted all kinds of information, sorting out simple and easy to use operation methods, I hope to answer "domain name on the website SEO what impact" doubts helpful! Next, please follow the small series to learn together!

At the beginning of the development of the Internet, there was no domain name, only IP address. Since the Internet was mainly used in scientific research at that time, there were very few users, so it was not very difficult to remember such numbers. But as time went on, more and more computers connected to the Internet and more IP addresses needed to be memorized, it became more and more difficult to remember these strings, so domain names came into being.

In order to further understand the essence of domain names, here is a brief description of the domain name architecture. From www.Baidu.com this domain name, it is composed of several different parts, these parts have a hierarchical relationship with each other. The last.com is the first layer of the domain name,.Baidu is the real domain name, at the second layer, of course, there can be a third layer, such as bbs.Baidu.com, where the first layer of.com is also called the category top-level domain.

At present, there are three types of top-level domain names in the domain name system on the Internet: one is geographical top-level domain names, with a total of 243 country and regional codes. For example,.CN stands for China,.UK stands for Britain, etc., and the other category is top-level domain, with 7 categories: .COM(company),. NET (network organization),.ORG(organization),.EDU(US education),.GOV(US government department),.ARPA(US military),.INT(international organization).

Since the Internet was originally developed in the United States, the initial domain name system was mainly used in the United States.GOV,.EDU, and.ARPA were top-level domains, but they were used in the United States. Only.COM,. NET, and.ORG became top-level domains for global use.

Compared to geographical top-level domains, these top-level domains are distinguished according to different categories, so they are called category top-level domains. With the continuous development of the Internet, new top-level domain names have been continuously expanded into the existing domain name system according to actual needs, and with the open registration of top-level domain names, more and more new top-level domain names have been applied to the Internet.

Generally speaking, authoritative professional site can get search engine love, because.edu and.gov suffix domain name is not anyone can register, need to register unit to show relevant organization proof material can register, these two kinds of site published information has authority and original characteristics, so we will often find education and government site can get good keyword ranking in search engine.

And search engines like Google that index global web pages, when users query, it will display search results matching the user's location and language, and will not appear Google to a Chinese native search user to return web page information from other non-Chinese countries, so there are many views that domain names with.cn suffix have more search results display advantages in Chinese search engines.

Due to the characteristics of Chinese language, pinyin letters only provide auxiliary functions for the pronunciation of Chinese characters, so they do not often appear in our common writing. Some people have put forward such a view, that is, domain name stems composed of Chinese keyword letters will have a competitive advantage in search engine rankings, but through the analysis of user search behavior, we can find: Users generally switch between Chinese and English input methods in the wrong case, will appear to use the pinyin form of keywords in the search engine query, the search web page domain name stem and user query pinyin keywords extremely match, these sites can be ranked in the front is a matter of course.

And some sites, at the beginning of its planning and construction, website owners in order to consider access to the user's memory of the domain name, will enable the domain name composed of the letters of the Chinese target keyword, so that once the domain name owner registers this type of domain name, it shows that its content positioning on the website is quite clear, with the passage of time, its website can get good ranking performance in the search engine is not difficult to understand.

At this point, about "domain name on the website SEO what impact" learning is over, I hope to solve everyone's doubts. Theory and practice can better match to help everyone learn, go and try it! If you want to continue learning more relevant knowledge, please continue to pay attention to the website, Xiaobian will continue to strive to bring more practical articles for everyone!

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