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What is SEO?

SEO is the abbreviation of English Search Engine Optimization, which is translated into Chinese as "search engine optimization". The simple definition is the technology and process of obtaining website traffic from natural search results, so as to improve the natural ranking of websites in search engines, also known as SEO optimization. Baidu search for a keyword, ranking at the top of the search results, not advertising, or relying on SEO optimization.

Second, what can SEO achieve?

SEO is a tripartite game process among websites, search engines and competitors. The work done by SEO includes website structure optimization, keyword competition research (keyword selection, competition degree judgment, keyword expansion, keyword distribution, etc.), external chain construction, page optimization and so on. All this is done to increase the traffic of the website (that is, the number of visits to the site), so the personal point of view is that its research object is traffic acquisition. According to the survey, 87% of netizens will use search engine services to find the information they need, and nearly 70% of these searchers will find the information they need directly on the first page of the natural ranking of search results. so the higher the ranking of your site, the more likely you are to be visited and the more customers you will bring to your company. It is precisely because of the large number of searches, so the use of SEO for website optimization will make the ranking of the site in the case of free bidding can also be ranked on the home page!

Third, how to optimize SEO?

The ultimate goal is very clear, that is, in order to get search traffic, ranking without traffic is meaningless. Therefore, keyword research (optimizing keywords searched by real users), copywriting (attracting users to click) and so on are very important. Furthermore, what SEO pursues is the target traffic, which can eventually bring profitable traffic.

SEO optimization is to optimize the website according to the search rules of the search engine, which generally includes two parts: on-site optimization and off-site optimization. On-site optimization refers to the content (update speed and quality), structure (title tags, keywords, distribution of anchor text), links (internal links) and so on. Off-site optimization mainly refers to external links. At the same time, we can also combine some SEO tools to help us better optimize the website, such as ranking query, weight query, included query and so on.

Fourth, finally achieve the goal!

Since the purpose is very clear, it is to get search traffic, there is no traffic ranking is meaningless. Therefore, keyword research (optimizing keywords searched by real users), copywriting (attracting users to click) and so on are very important. Furthermore, what SEO pursues is the target traffic, which can eventually bring profitable traffic.

The ultimate flow of traffic is the website, so the ultimate goal of SEO is to help the website to convert traffic (for example, visiting users directly call you to buy products through the website, etc.), to achieve direct sales, advertising clicks or brand building. Ranking and traffic are just the corresponding means.

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