Shulou(Shulou.com)06/02 Report--

With the development of the Internet, social e-commerce can be said to have opened up another unique path, especially among entrepreneurs. Of course, social e-commerce can make many entrepreneurs have great interest and can not do without its advantages.

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Compared with traditional e-commerce, social e-commerce is more dynamic, it breaks the flow bottleneck of traditional e-commerce, so that operators can rely on social rapid fission of a large number of traffic, but at the same time, social e-commerce also faces a lot of problems, so for entrepreneurs, only by thoroughly solving these problems in social e-commerce can we succeed. In particular, the following three problems can be said to be common problems in the operation of social e-commerce.

I. the quality of products is not guaranteed.

Social e-commerce relies on trust consumption, and in the process, it has a lower barrier to entry than traditional e-commerce, such as WeChat business based on Wechat, which can be called a zero-cost business. But in this process, relying solely on social software to sell products is undoubtedly a kind of sales without quality assurance, and users sometimes do not pay the bill. Therefore, in the face of this problem, if we want to solve it, we must market our own reputation and establish social trust with users, otherwise our social e-commerce will not be recognized by users.

Second, the distribution mode is not clear

For most people, there are still some misunderstandings in their understanding of the distribution model, and they often regard distribution as pyramid schemes, but if we want to achieve large-scale user layout, the distribution model is still a very important step. In fact, the basic function of distribution is to achieve the transfer of products from producers to consumers, while consumers participate in it, manufacturers can rely on the vast social network of consumers to promote products, which is a profit for both sides. Therefore, social e-commerce based on the distribution model must clarify the distribution model to consumers, otherwise it will only lead to unnecessary disputes with consumers.

Third, absorb users quickly, but the user experience is poor.

Social interaction itself is an expression of interpersonal relationship, while e-commerce is a business means, but when combining social and e-commerce, there is no doubt that business means are implanted into social interaction. Therefore, although social e-commerce absorbs users quickly, the user experience is very poor, so we should learn to use strong relationships to drive social e-commerce with weak relationships, that is, to use big V or some talented people to drive ordinary user groups. this is conducive to improve the consumer experience of users, easy to improve user stickiness. Generally speaking, although social e-commerce has great advantages, there are many problems at the same time, so in the face of these problems, we must learn to find ways to solve the problems, so that we can do a good job of social e-commerce.

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