Shulou(Shulou.com)06/01 Report--

This article introduces the knowledge of "what are the ways to make soft articles easier to share". In the operation of actual cases, many people will encounter such a dilemma. Next, let the editor lead you to learn how to deal with these situations. I hope you can read it carefully and be able to achieve something!

Tip 1: find the original publishing point.

The original publishing point, which is where you first posted it, will determine how many users will see your soft text and share it with their own website or SNS community.

There are several requirements: (1) Baidu news sources, (2) the top three portals in the industry, (3) must be information corresponding to match the column, and the column update speed is fast, (4) if there is a budget, you can buy a few top, you know.

Tip 2: the title party is very important.

The title party, I believe we all know, give you a few key words: escape, limitation, limitation, controversy, topic, number, question, top, exaggeration. Under the premise of keeping the soft text center unchanged, more flexible use of these will help the soft text opening rate and, of course, improve the chance of sharing.

This reminds me of watching a crosstalk on TV when I was a child. It was said in the crosstalk that the name of the Outlaws of the Marsh was changed to "105 men and 3 women". As a result, sales were very hot.

Webmasters, feel it.

Tip 3: make your soft text trusted.

If you want your content to be shared by others, the first thing to make sure that your content can be trusted is that this trust may be established in several ways, such as:

(1) the content sharer and you are good friends, and you have a trustworthy relationship. Based on this relationship, the shared content is more likely to be trusted.

(2) the content sharer is a certain authority or public knowledge, based on this professional image, the shared content is also easy to be convinced.

(3) apart from the relationship, if the content shared by the sharer itself conforms to or is based on the universal values of the audience, this kind of content is more easily understood and convinced.

Tip 4: make your soft text more timely.

There is a question here, that is, who will share your soft text. In general, there are several kinds of people who like to share: webmasters want to enrich the content of the website, want to make others feel their positive energy, want to meet more people through this soft article, people who want to seek a kind of self-identity, people who want to improve their knowledge.

People like to spread more effective information because it is less known and more attractive than old news, and it can also promote their "cutting-edge" image.

Among them, the soft text that can best be shared by these people is that the soft text that is more timely and timely can meet the needs of most people, and will not be abandoned by them because it is not good enough.

Tip 5: the timing of the release is important.

Research shows that 10:00-12:00 and 8pm-10:00 are the most active time for users. When we publish the soft text near this time, the probability of being seen by users will be 20% higher, and the probability of sharing will increase synchronously.

We usually like to post soft articles on Wednesdays. Why? Because Wednesday is the middle of the working week, Internet practitioners are the most tired, when they need to browse and share something to brush their sense of existence (and kill time).

It is suggested that the release time of the soft text should be concentrated on Wednesday morning from 10 to 12:00, and the effect is obvious.

This is the end of the content of "what are the ways to make soft articles easier to share". Thank you for your reading. If you want to know more about the industry, you can follow the website, the editor will output more high-quality practical articles for you!

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