Shulou(Shulou.com)06/03 Report--

How to do a good job in the operation of Little Red Book? what are the skills? First of all, Xiaohongshu is the most popular community e-commerce platform in China, which can be said to be an excellent channel for traffic acquisition. When many people start to make Little Red Book, they may not know where to start. Below, the editor will share the skills and experience of Little Red Book operation from the aspects of personal location, account information, release content and precautions.

1. Define your personal position

We all know that Little Red Book covers a wide range of fields, such as makeup, collocation, travel, food, sports, study and so on. At the beginning of the operation of Little Red Book, the first task is to find the areas you like or be good at, and choose a plate direction to operate. If you don't have a clear direction for development, find an area where you can get started quickly through self-study. It should be noted that the more popular areas, the greater the flow, the greater the benefits, but the greater the competition, weigh the pros and cons before making a decision. In addition, the same account can share content in multiple areas, but the span can not be too large, such as writing and reading, photography and reading, travel and makeup, etc.

2. Improve the account information

When perfecting the Little Red Book account information, we should pay attention to domain keywords, mailboxes and other information thinking settings that you want to show. Set up a mailbox, in order to facilitate the brand to contact you, so as to carry out cash promotion through the operation of Little Red Book. But be careful that the mailbox does not appear in the notes and will be convicted of violating the rules. The setting of personal profile can refer to other bloggers, the profile can only be modified 3 times in 7 days, think in advance, do not change frequently. In addition, it is recommended that the time for raising weight should be more than 15 days. If Little Red Book wants to increase the weight of its account, it also needs to like, follow, comment and so on every day. In particular, I watch a large number of notes in the same industry and field every day, and strive to improve the level of Little Red Book.

3. Publish content

(1) topic selection

The title should appear as many popular keywords in your field as possible to facilitate user search and platform recommendation. And the title should take pattern symbols as far as possible, but the title is limited to 20 characters, and symbols generally account for 2 characters, so pattern symbols should not be too many, which will affect the display of title information. At the same time, we should always consider what the shared content can bring to the user, and the valuable notes can really retain the user. Write about topics that no one else has ever written. For the topics that others have written, they want to write better and more innovative than him.

(2) realization

The certification condition that must be achieved to meet the realization of cash is to complete the personal certification, the number of fans is more than 5,000, and the average exposure of notes in the last month is more than 10,000. Only in this way can we have the opportunity to become a brand partner and let you publish advertisements for promotion after the brand contacts you, so as to realize the realization of Little Red Book.

4. Points for attention

(1) Picture

The little red book has a high demand for the quality of the picture. If the picture looks good, your notes will be half successful. While the picture is beautiful, be sure to highlight the theme so that users can understand at a glance what your notes are talking about. in addition to the big title, you can also highlight other highlights of your notes in small print.

(2) label

When Little Red Book uploads pictures, you can add tags, tags around the layout of high-frequency keywords, easy to retrieve recommendations, these keywords are summed up by looking at peer popular style notes.

(3) violation

The supervision of Little Red Book is super strict, and whenever there is information about an external platform, it will immediately give a hint of violation (although you have no intention of diversion), and some will receive notification of violation at a later stage even if they are recommended even if they are lucky enough to pass at that time.

After reading the above, how much do you know about how to run Little Red Book well and what skills you have? If you want to know more, you are welcome to follow the industry information.

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