Shulou(Shulou.com)06/01 Report--

This article mainly introduces how to build a good enterprise website, the article is very detailed, has a certain reference value, interested friends must read it!

The skills of Enterprise website Design

Corporate website design plays an important role in corporate websites, but not all corporate websites can play a role for enterprises to the maximum extent. For example, corporate website design should not step into the following misunderstandings.

(1) the website planning and column setting are unreasonable. It is mainly shown in that the column settings are overlapping, overlapping, or the meaning of the column name is not clear, which is easy to cause confusion, which makes it difficult for users to find the information they need, while on some websites, the columns are too numerous and cluttered, and the website navigation system is chaotic (41.0% of the enterprise website navigation systems are basically clear and reasonable, and there are serious navigation problems in 1max 3 enterprise websites. There are varying degrees of problems with the website navigation of 1P4, but it does not cause serious loss of users. If you can't figure out how to plan a corporate website, you can refer to the micro-dot website template, thousands of PC and mobile website templates, and there is always one that will give you inspiration.

(2) the important information is incomplete. Enterprise introduction, contact information, product classification and detailed introduction, product promotion and so on are the most basic information on corporate websites, but a large number of corporate websites have incomplete important information (for example, only 42.7% of corporate websites that publish address, telephone and Email addresses at the same time, that is, more than half of the contact information of corporate websites are incomplete), especially the product introduction is too simple, and some even do not publish any contact information.

(3) the amount of information on the web page is small. It includes two situations: one is that there is too little content on the page, or the content that could have been published on a web page is divided into multiple pages, and there are no links between the pages, which need to be clicked by the home page; on the other hand, although the total amount of content is not small, but there is little useful information, and there is a lot of general introduction.

(4) the column level is too deep. Generally speaking, important information should appear in the location that is most easily found by users, and the channel of information transmission should be shortened as much as possible, so that enterprise information can be transmitted to users more effectively. Because the column of the website is too deep, users need to click many times to get valid information. In this process, some valuable users may have left the site.

(5) the website lacks promotion consciousness. Promotion consciousness refers to showing products to visitors and providing support to sales through the website, which can be expressed in a variety of ways, such as product pictures and introductions on the main page, better reflecting the corporate image or new product information through page advertisements, listing sales organization contact information, sales online store information, etc., or have the function of accumulating internal network marketing resources and expanding external network marketing resources. The overall situation in this area is relatively lacking.

How to optimize the Enterprise website

1. Determine the theme keywords of the website: choose reasonable keywords according to the products and content of the enterprise website. For many companies, the product is not a kind, often customers need what products, will be specially carved grinding tools to customize a certain product. There are so many kinds of products, so it is very important for corporate websites to choose which keywords as the main keywords of the website.

2. Reasonably plan the title, description and other information of the website. When search engines crawl and include a website, they identify and judge the category and nature of the website as well as the subject content through the title and description of the website as well as keywords. Therefore, reasonable website title and description information are of great help for the website to be included by search engines.

3. Ingenious layout of long-tail keywords. According to the target keywords, carry out the analysis of relevant content, including products, industries and other information, and finally establish a large number of searches, little competition and can meet the long-tail keywords of their own site, which can bring considerable traffic and intended customers to the website.

4. Plan the structure and content of the website. On the website, according to the search engine spider crawling rules, reasonable layout of content and keywords, the site can achieve a good search engine friendliness. In addition, it should be noted that flash and JS effects do not appear on the pages of the website as far as possible. Try to use as few pictures as possible. Add the Alt attribute tag to the picture to facilitate the search engine to recognize the meaning of the picture.

5. Technical support for web page optimization. Finally, it is necessary to do the overall site inspection and layout: check 404 pages, robots.txt, static links, tree structure, URL standardization, so that everything does not have blind spots. Strictly check the dead chain of the website page, the website page is the most taboo to appear the dead chain phenomenon.

6. Reasonable means of network promotion. The basic promotion forms include: blog promotion, forum promotion, soft text promotion, question and answer promotion, exchange of links and other means.

The Secret of low-cost Station Construction for Enterprises

Many enterprises are building websites, because enterprises are not familiar with the process of building stations, when it comes to the price, operation, promotion and even effectiveness of the station, enterprises will feel that the price is expensive, the effectiveness is low, and the time is long, so they are hesitant. In fact, if small and medium-sized enterprises want to build corporate websites, the most simple and effective way is to make websites through self-help station-building system.

Self-help to build a station, in fact, is to do a website online, get rid of the shackles of technology, so that the vast majority of people can do their own website, which is the essence of self-help station. Like many self-help station-building platforms, micro-enterprise sites dominate users to build their own websites, and unlike other platforms, micro-enterprise sites only focus on building stations for enterprises, especially small and medium-sized enterprises, compared with other platforms. The resources of small and medium-sized enterprises are relatively scarce, so building a website is the most direct way for small and medium-sized enterprises to seek innovative development and improve enterprise informatization. The person in charge of the micro-enterprise site said that solving the difficult problem of building a station for small and medium-sized enterprises and providing them with an easy-to-use platform for building a station is something that micro-enterprises always want to do and focus on doing.

Micro-enterprise sites are built by online editing, and the platform is extensive and open, so that more enterprises can participate in website construction, and gradually change the thinking that many enterprises find it difficult to build stations. Like the original camera equipment "stupid camera", and now Meitu and other landscaping software, micro-enterprise sites allow users to experience the lack of technology to make technical works. You can pretend, and you can pretend to be skillful. If you register and open a website in 10 seconds, you can choose the website of "rough room" style, and then add the module function and website content by yourself; you can also choose the finished website of "sample room" style to fill the enterprise content, and the complete website will be present in a short period of time. Easy to use and fast site construction operation, this is the embodiment of the excellent technology of the platform itself.

Admittedly, even if you already have an extremely easy-to-use platform, there is no absolute guarantee that every user can build his own website smoothly according to this simple way of thinking. To this end, the micro-enterprise site also provides users with a special customer service team, 7x12 hours of long-term consultation, capture each customer's problems, 24-hour technical monitoring, timely solutions. In addition, there are help centers that provide guidance articles for customers to build stations, step-by-step teaching video tutorials, and micro-enterprise sites to provide users with the most advantageous and fluent site-building services. The gold medal service naturally comes from the service in place at every step.

Micro-enterprise sites, which focus on enterprise self-help stations, have completed the transcendence of hundreds of thousands of users, and in the future, micro-enterprise sites will still serve more enterprises and shape themselves into a more valuable and quality platform. but also for the development of enterprises to continue to create new value.

The above is all the contents of the article "how to build a good Enterprise website". Thank you for reading! Hope to share the content to help you, more related knowledge, welcome to follow the industry information channel!

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