Shulou(Shulou.com)05/31 Report--

In this issue, the editor will bring you solutions about the adjustment of search engine algorithms and being punished by search engines in website development. The article is rich in content and analyzes and describes for you from a professional point of view. I hope you can get something after reading this article.

Google was punished and Baidu algorithm was updated frequently. The financial crisis in 2009 is also a crisis for us who rely on search engine webmasters. Since the big changes in April, May, June and July have been fluctuating continuously. Search engine and search engine optimizer keep pace with the times, complement each other and promote each other.

All the SEO personnel are full of means, black chain, clicker, can stimulate the way of ranking flying all over the sky, is played incisively and vividly. It's almost time for search engines to deal with it. The method used by more and more people must be effective, and the way used by more and more people will become more and more ineffective. When factor A stimulates the ranking, everyone begins to focus on factor A, and factor An is slowly diluted by search engines, and then people start looking for a new factor B. when factor B becomes unimportant, look for C again.

Baidu is obviously more regional than before, which is a trend. Ranking is becoming more and more difficult, especially to maintain it. This time, we really need SEO practitioners to spend more time doing something "formal".

Great changes in Baidu's algorithm before January and August

1. Baidu shortens the audit time of the new station and can be included within 2-3 days.

(1) all future dates will appear in the included results. Baidu quoted the dates in the article in order to make the search results more accurate, but did not compare the dates of the same day.

(2) the results included by Baidu in the last day are not accurate.

(3) the same day's home page snapshot, the website can have the same day's home page snapshot, that day snapshot, originally only Google has, Baidu improved algorithm in learning Google's.

2. Baidu has adjusted the right to drop SPAM content sites that repeat to the site. Baidu has higher requirements for the originality of the website, and the hierarchy has obviously been improved.

Publish an article on your own website, but the title and content of the article must not be searched under Baidu, and then publish the same in all major forums. After a while to Baidu search to see, as long as it is original basically can be ranked first. Zhang he, founder of Enterprise win, believes that after the adjustment of Baidu algorithm, the degree of devotion to the new station has been enhanced.

3. Baidu has focused on improving the weight of its own product encyclopedia, picture, post bar, know, dictionary, you, and other related content pages. Now the content of these products is reflected on the first page, especially Baidu encyclopedia and Baidu pictures.

(1) taking advantage of the editability of Baidu encyclopedia, we add implicit information about our website to the relevant Baidu encyclopedia content and insert the URL in the extended reading. Enterprise win marketing advice: be familiar with the latest habits of Baidu encyclopedia in order to improve the probability of successful editing.

(2) the weight of Baidu pictures is lower than that of Baidu encyclopedia, but it is of the same status relative to the portal. We take advantage of the large number of pictures on our website, adding watermarks to the pictures on the site and ALT attributes for each picture.

4. Baidu has lost its effect on Baidu because of the right to import links to forums and blog sites.

5. Pay more attention to the weight of the portal station, which is the most direct performance of algorithm adjustment.

Tracking some keywords can see a common phenomenon: most of the top two are still independent sites, from the third place are portal pages, until the second page begins to restore independent sites.

(1) take advantage of the rich content of the website, Baidu snapshot updated on the same day, and included on the same day, to reshape several original articles on a certain keyword or two or three keywords every day to improve the reprint rate of various websites to the content of our site.

(2) for the site collection and ranking is not stable, we can artificially use the ranking in the same industry, we can post on the portal information page to do resources for ourselves.

6. Baidu snapshot ranks in front of the bidding promotion.

Baidu's official explanation that Baidu snapshot ranks in front of bidding promotion: in order to ensure the diversification of search engines, constantly improve the search experience of users, and bring more and more effective potential customers to bidding ranking customers, Baidu's bidding rankings are displayed in two ways: 4 per page and 10 per page. Choose different display methods according to whether the keyword belongs to "business vocabulary".

Second, the change of Baidu algorithm in September

1. Baidu has enhanced the user experience of the site and reduced the right of the site with poor user experience.

(1) site pop-up window advertisement. Appropriate weight reduction has been made for this kind of site.

(2) the site content of the page or the home page of the site which is full of JS code should be reduced by an appropriate amount.

(3) participate in the affiliate program (Advertising Alliance) site to reduce the right (note: if the original content-rich pages are not counted)

(4) strengthen the right of two-way link site (friendship link), which mainly includes two parts.

1. The problem of implicating the right of lowering is serious. 2. If there are too many two-way links (more than 10-20), they will be reduced.

3, export too many one-way links to reduce the right (the above three points are Baidu in order to prevent the recent link trading site cheating. Please note that the problem is not serious for industry portals and old sites.)

(5) to maintain the ranking weight of highly credit sites in various industries. We will find that there is a problem recently, that is, some big-name sites in various industries, the weight of older large sites has not decreased. In a state of maintenance, relatively improved.

(6) the keyword ranking of the new station is limited. This strategy led to a large number of 1-3 months of new site keyword ranking fluctuated greatly.

Third, for the above coping strategies

1. Properly handle malicious advertisements on the site (pop-up windows and in-coverage ads)

2. Reduce the site JS code and a large number of unrelated affiliate ads (the advertising content is preferably related to the site content)

3. Process and enrich the original content of the page within the site to make its text rich.

4. Reduce the number of links on the home page and keep long-term and stable links to cooperate with. (please be careful in this handling)

5. Please do not purchase outside the chain for the new station.

6. Reduce black link transactions. Black links have a great impact on the ranking, but according to my observation, there are no sequelae for the time being, such as K sites.) But the stability of black links (easy to drop) has a direct impact on keyword ranking fluctuations. Very dangerous.

7. Reduce the import links to blogs and forums.

8. Set up 3-5 resource stations in the same industry to maintain the station.

The above is the solution to adjust the search engine algorithm and be punished by the search engine in the website development shared by the editor. If you happen to have similar doubts, you might as well refer to the above analysis to understand. If you want to know more about it, you are welcome to follow the industry information channel.

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