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This article focuses on "what are the ways to make corporate websites useful". Interested friends might as well take a look. The method introduced in this paper is simple, fast and practical. Let's let the editor take you to learn what are the ways to make corporate websites useful.

Have encountered a lot of such corporate website customers, vigorous before doing the website, lively after the launch of the website, after a few days, desolate, from the initial height to "resentful woman", the reason is generally very simple, this website and so-and-so awesome website is not good, far from …... Why, we still have to invest money, when will we bottom out... Just can not see the tomorrow of the website, so let the website become mediocre, then, how to avoid such a thing to happen? Make corporate websites useful?

Below, through customer data feedback and the analysis of the development status of some corporate websites, corporate websites need to do the following in the process of website construction, operation and promotion if they want to achieve good development:

First, in the Internet with a strong flavor of e-commerce, don't use your website as a business card.

Once saw an enterprise, in the glorious time, showed itself everywhere, made a special exhibition hall within the enterprise, when doing the website, specially made a layout for this exhibition hall, the website did the high-end and atmosphere, a few years later, because the market has changed greatly, the enterprise begins to decline, only displays the function website, is only a vase, even is a wonderful satire.

Websites that are really useful to enterprises are used for "use" rather than "presentation". You need to make great efforts on how to make the site a better user experience, focusing on the part of web interaction design, so that users can continue to interact with the site. That's basically successful.

The most important content is put in the most conspicuous place

On the Taobao website, it is said that the advertising space in the best place can sell hundreds of thousands. When we open the Taobao website, we find that the content displayed on the screen is limited and can go on and on. The recently revised Alipay gave an interesting response to this: "it's already the bottom. Stop it!" Obviously, Alipay's road to social communication is very controversial, but it shows its determination in the details.

What is the most important thing for corporate websites? Products and services needless to say from the psychological level, netizens are very impatient. You need to put the most important information on the first page as much as possible, so that the user can shine at first sight and give him interest in browsing down.

After all, the enterprise website is different from the professional ICP or portal, it is impossible and unnecessary to be small and comprehensive, each enterprise has its own specific products / services, the content of the website should be set around the core business of the enterprise. Only under the premise that the website can meet the information needs of users, the marketing function of the website can really play a role. Take a blower manufacturer as an example, users visit the website of an enterprise for several purposes: to see what new products are available, to compare the performance and prices of products with different specifications, to compare them with similar products of other brands, to inquire about local sellers and warranty addresses, and so on. Such information should be put in the most important place.

To say the least, corporate websites are the main publicity and marketing tools of enterprises, so company profiles and contact information are also very important, but some corporate websites put this information in an inconspicuous place, or even "pull" to the bottom to see it. Obviously, this is not in line with the user experience.

Third, it is not necessary for the website to "please" users.

What content do users like, how do users like to communicate, what kind of website structure do users like best, what do users want to do when they visit the site …... After a series of question marks, we found that the more we think about, the more difficult it is to design a website, because the Internet is a personalized world and a user-oriented world, and corporate websites need to "please" users. However, even if you do it perfectly, there are people who are not satisfied. Just like in an e-commerce website, it is almost impossible to get 100% praise for a product that sells more than a thousand pieces.

Therefore, it is OK to seize 50% of the users who like to design the website, and do not struggle in this respect all the time, because customers' eyes are not all the same, but more importantly, the style of the website can be changed, although the previous design has been finalized, but the local upgrade and revision will still win users.

Fourth, enterprise websites with personality have more prospects for development.

This is the key point, the enterprise website is simple, the content is poor, the network side, the information is outdated and so on, these are the common problems of most enterprise websites. How to change this situation, perhaps, the website with unique personality demands has a more promising future.

When making websites, many enterprises will unwittingly study the websites of their peers, pay special attention to those excellent websites, and even take surpassing these sites as the goal of their own websites, but, it is difficult to succeed in Internet imitation, and to return to the expensive cost, tired to catch up and achieve nothing in the end, it is better to find another way to show your most unique and valuable side.

At this point, I believe you have a deeper understanding of "what are the ways to make corporate websites useful?" you might as well do it in practice. Here is the website, more related content can enter the relevant channels to inquire, follow us, continue to learn!

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