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What are the four failed designs that Mobile UED needs to avoid? in view of this problem, this article introduces the corresponding analysis and solutions in detail, hoping to help more partners who want to solve this problem to find a more simple and feasible way.

More than 30 billion mobile apps were downloaded in 2012, but the average smartphone user uses only about 15 apps a week. To make matters worse, Localytics's research shows that about 22% of applications die before being used once and then put on the shelf.

Since so much time and effort has been invested in the mobile field, why is participation so low?

The reason for this must be very complicated, but one of the reasons is that there are some common mistakes in the process of application development.

Can you guess what these apps are for?

Myth 1: compulsory registration before showing value

Asking them to sign up or bundle up a social network without proving what benefits they can bring to them will only scare them away.

Both Pheed and Tumblr require registration first

Take Pheed and Tumblr as examples. Both are popular social media platforms that allow users to broadcast photos, videos and other content to friends and fans.

Instead, Pheed asks you to sign up before you see anything. Tumblr will soon display new dynamic content that will allow you to interact with unregistered users.

Myth 2: the tutorial is too detailed

Usage instructions are common in mobile applications. Sometimes users do need a timely explanation to guide them, but unfortunately most guides provide too much information too early.

If the application function requires a lot of clarification, it basically means that your UI has failed.

New Flickr

Your goal should be to design an intuitive user interface so that potential users can use it basically without tutoring.

Another common mistake about application guidance is to focus too much on explaining the details of UI rather than passing on the overall value of the application. My research shows that potential customers tend to skip these details and prefer to use them directly.

Myth 3: unusual interface components or gesture control

One of the keys to designing an intuitive mobile UI is to know when to adopt standard design patterns to make it easier for users to understand your application. For example, tapping to switch pages and collecting and zooming photos are all deep-rooted habits of smartphone users. In addition, both Android and iOS provide detailed man-machine interface guidelines that are acceptable to most applications.

My clients tend to "overdesign" their own apps, abandoning standard practices and choosing unusual gesture controls, hidden menus, or flashy visual elements that lack a clear background and purpose. In the test, most people are often confused and disappointed with these unexpected elements.

Even some beautifully designed, award-winning applications may not be suitable for the mass market. Take the to-do app Clear, which has won praise for using gesture controls instead of standard visual controls.

The Clear app uses six demo screens to teach users interactively how to use app.

In my research, smartphone users tend to remember less than 10% of the tutorials, even for people who are familiar with smartphones. They often lose their way and don't know how to perform basic functions such as creating new lists or deleting tasks.

If you want to achieve usability and reduce friction, please stick to the usage that users are already familiar with. Unless there is an attractive reason, don't deviate from common patterns, and even with unconventional designs, make sure that they are thoroughly tested.

Myth 4: let customers fill out lengthy forms

Your new customer has downloaded the app, learned about your tutorials, and even tried some of the basic features. Then it's time to register.

Of course, you want to know as much as you can about your customers, so you tend to ask users a few more unnecessary questions when you sign up, it doesn't matter, right?

Uber will register for block management.

Wrong. While it may not hurt if you just ask a few more questions, big companies like Expedia and Best Buy can lose millions of dollars in sales.

Generally speaking, with each additional field in the registry, the registration rate falls a little. The situation can be even worse on a small mobile phone touch screen that is prone to typing errors. In addition, users tend to have more time urgency and distractions on mobile than desktops, whether at home or in the office.

Remember, there is no perfect design for any product at any time. For example, your brand may be very famous, a mysterious start menu may be a fluke, or if your client is very patient, you may be able to learn to use it after reading through your complex tutorials.

The answers to the questions about the four failed designs that need to be avoided in mobile UED are shared here. I hope the above content can be of some help to you. If you still have a lot of doubts to be solved, you can follow the industry information channel for more related knowledge.

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