Shulou(Shulou.com)06/02 Report--

For email marketers, if users like the content of your email, it means that email marketing is more than half successful. If users don't like it and ignore it as spam, they spend a lot of money and energy and get nothing. Therefore, businesses should be extra careful when sending e-mails in groups, and consider analyzing all aspects of mass emails, so as to improve the open rate of users through attractive topics. Today, let's talk about how to improve the open rate of e-mails.

First, use a good brand mailbox

Choosing a good brand mailbox is the first step. Take TOMVIP mailbox, which is a product of TOM online controlled by Li Ka-shing. 724-hour customer and OPS service, with exclusive VIP channel and independent overseas server, the spam virus interception rate is as high as 99.8%, and supports sending up to 400 emails at a time. "Free Mail" helps you to send and receive emails anytime and anywhere.

Second, the title is very important

The title should be concise and clear, nowadays there is so much information on the Internet, and people like to be short and easy to understand, so how to determine a short, clear and eye-catching title? first of all, you have to think from the customer's point of view and think for others. For example, if I received an email like this, what would I think? would I open it? would I be interested? Secondly, what problems does our email help customers solve and what is the point that attracts customers? Whether the title of the email gives a good overview of the article. Customers think that good is really good, you can collect customer opinions to see what kind of title customers prefer to click on.

III. The content is substantial and complete

The opening rate is not only related to the title, but also related to the content sent. The content is high enough to prevent e-mail from entering the dustbin.

1. The content of the email should be enriched, not only its title but no content.

two。 The picture in the email should be in the right proportion to the text.

3. Do not appear the spam words set by the email itself, the detailed words can be used by Baidu.

4. Make the content of the letter more natural and real, unlike advertising slogans, you can take a look at the title and content of your own spam.

IV. Subject of email

Strategies should also be used on the subject of the email, such as truthful and credible information, which must not be ambiguous, which will cause disgust to customers. With Xiaomi's hunger marketing method, the thinking of not having this store in the village to stimulate customers to open, but not reflected in hard advertising, should be reflected in the customer to save money. If you inject something real and emotional into the email, the success rate of touching the customer's psychology will be much higher. And the sending time should be accurate, do not send it during the working hours of the customer, do not send multiple letters to a customer frequently, otherwise it will cause customer disgust.

Have you learned the above skills? Please register your TOMVIP email in bulk. If you want to register in bulk, you can contact the customer service of TOM. After all, a good mailbox is the guarantee to achieve marketing results.

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