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This article shows you how to discuss the search rules and ranking rules of the website. the content is concise and easy to understand, which will definitely brighten your eyes. I hope you can get something through the detailed introduction of this article.

Several of the author's friends have opened Taobao stores, some do part-time shop managers, some do full-time store managers. The number of new stores on Taobao has risen rapidly in the past two years, and most of the managers are young people born in the 1980s and 1990s. Because today's young people's life can be said to be "inseparable from the network", it is very easy to open a Taobao shop, and many of them do make a lot of money. But as the old saying goes, "360 lines, the best in the line", the most important thing in Taobao store is to do promotion. As for how to promote, the author will not teach me how to play tricks. Today, I would like to discuss with you the ranking rules of Taobao search results:

The search box of Taobao is similar to a small "search engine". There are several options such as treasure, store, Taoba and shopping guide. The search scope can be specified under each option, and perhaps the rules used in each search scope are different.

The search results on Taobao are very important to the store manager because customers often use this search box to search for what they want to buy. There are countless online stores on Taobao, and customers generally choose the first few stores in the search results. This is similar to search engines. Tomorrow is Dragon Boat Festival, every family will buy zongzi. Many of them are used as gifts, such as the picture above: the author just enters "dumplings" in the search box and take a look at this drop-down box. These related words should be sorted according to the number of searches. From the product list, you can see the factors that affect the ranking of search results: product name, store type, store reputation, transaction volume, number of collectors, seller reputation, page views. These are just like the factors that affect Baidu's ranking, but they are not so complicated. The following is the author's points system conjecture, welcome to communicate.

We are all very familiar with the points system and are easy to understand. Whose score is high naturally appears in the top several of the search results, assuming: the first score needs 10 points, a commodity name optimization in line with the requirements of 2 points, the store belongs to the flagship store scored 3 points, the store reputation got 1 point, several other factors added up to a total of 4 points. In the end, it adds up to 10 points, so this item can be ranked first in the search results. Of course, Taobao search results ranking rules can not be so simple, depending on different types of goods, the ratio of points may be different. Taobao is a B2C platform, of course, attaches great importance to user experience. In order to improve the user experience and provide users with the best product information, Taobao should record data such as daily visits to each store, and the points system is also in line with the user experience.

For SEOer, Taobao manager is a large service group, there are many Taobao stores will "raise" Taobao customers, the purpose is to flow. Taobao SEO really deserves more attention and research, and most store managers don't know much about promotion and optimization. And Taobao shop can not be like the general website to do SEO, Taobao shop promotion needs to be combined with the actual situation, according to their own product characteristics to do promotion.

The above content is how to discuss the search rules and ranking rules of the website. Have you learned the knowledge or skills? If you want to learn more skills or enrich your knowledge reserve, you are welcome to follow the industry information channel.

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