Shulou(Shulou.com)06/01 Report--

The competition of scenic spots has become the transition from hardware competition to "soft" competition, and Wi-Fi coverage has become a necessary equipment. Generally speaking, the biggest demand of WLAN construction in scenic spots is to increase the flow of tourists and improve the satisfaction of tourists. As far as scenic spot management is concerned, it is becoming more and more important. Shixun

1. Wireless advertising promotion in scenic spots and real-time push of weather information.

The scenic spot invests a lot of money in advertising and marketing every year. Compared with the traditional print advertising platform, the WIFI platform has better orientation, stronger pertinence and higher customer viscosity. If we can combine SMS authentication or Wechat authentication, we can collect the mobile phone numbers of tourists or increase the attention of the scenic spot public Wechat, which can greatly improve the return income of WIFI construction. Using the advertising effect of WIFI platform, the marketing ability of scenic spots can be significantly improved and the marketing cost can be reduced.

Wireless coverage of scenic spots

2. When there is a sudden weather condition, you can push the weather warning information in real time through the wireless of the scenic spot to ensure the personal safety of tourists in the scenic spot.

3. Passenger flow analysis function provides basic passenger flow statistics such as real-time passenger flow, peak passenger flow and cumulative number of tourists, as well as important monitoring indicators such as occupancy rate and Wi-Fi utilization rate. At the same time, it shows the passenger flow of each scenic spot in the form of chart, as well as the changing trend chart of the whole scenic spot.

The wireless positioning engine is used to detect the terminal location information, which provides the tourist area distribution heat map, the average length of stay of tourist attractions, and the changing trend of passenger flow in each period of time for the scenic spot operator. Passenger flow analysis data can provide an important basis for scenic spot early warning and tourist diversion. Forecast the trend of passenger flow according to historical data, and provide scenic spot activity index observation to deeply support scenic spot marketing activities.

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