Shulou(Shulou.com)06/02 Report--

How to solve the problem when the website is downgraded? In view of this problem, this article introduces the corresponding analysis and answers in detail, hoping to help more partners who want to solve this problem to find a more simple and feasible way.

one。 The website has been downgraded. We should think about it calmly and analyze the reasons.

When the website has been downgraded, we should calm down and think about the reason, and don't feel as panicked as if the sky is falling. At this point, I recall that last year, the author optimized an enterprise station about the security industry. at that time, this station was a brand new and modified station. Less than two weeks after its launch, it was found that the weight had changed from 1 to 0 through the webmaster tool query. At the same time, it was found that the inclusion had also dropped from several hundred to single digits. The home page of the site domain name could not be found on the first and second pages. At this time, the author determined that the site had been reduced. It was at this time that I did not act as panicked as a novice, but calmly thought about and analyzed the reasons for its downfall right. At that time, I analyzed the website downfall right mainly from the following three aspects.

First of all: the website and the site under the IP were analyzed, because in the same IP, if other sites are punished, it will also have implications on this site, serious will also lead to the right to drop the site, it should be said that the chance of such a situation is relatively small, but when the site is reduced, we still have to put every factor that may lead to the right of the site to be in place. So the author checked every site under the same ip and was punished for not appearing the site under the same IP, then this factor can be ruled out.

Secondly: analyze the outer chain of the website, because the security industry website optimized by the author is a revised site, and at the same time, this domain name has also been optimized before, so it is very likely that there is something wrong with the external chain that has been done before. so I used the external chain analysis tool in the Baidu webmaster tool to detect and analyze the outer chain, and as expected, I found a large number of yellow and gambling outside the chain. At the same time also made a large number of yellow and gambling anchor text, like this outside the chain a total of more than 2,000 "rely on" everyone to say whether the site will be surrounded by such a garbage chain will be down the right, the answer will be self-evident. So I rejected such a chain one by one, and it took me nearly two days to reject such a garbage chain alone.

Again: the website revision leads to the right to be reduced, which should be well known to the webmaster. If a website revision is not handled properly, the probability of being reduced is very high, and if it is handled well, it will not cause the right to fall. At that time, Baidu did not have any revision tools, many things basically based on its own experience, and now Baidu has a website revision tool. When you need to make a website revision, you can make good use of the website revision tool will reduce unnecessary losses. A station made by the author in 2012 was also revised. At that time, the company that made the website cooperated well with me, and some basic settings such as 404, 301 and other status return codes were achieved, and when the website was online for a period of time, the old website was not deleted in time, but let the new and old website exist at the same time until the new website was included for a period of time before deleting the old website. So that the revision was so successful that there was a keyword ranking a week after it was unaffected. However, when the security revised website was done last year, it was not handled well. when the author tested the website, he found that there were a large number of dead links on the site and did not return 404 pages. the most painful thing is that the company that made the website deleted the old website immediately after the new website was done and the domain name was resolved, and page 301 did not do it. In fact, I already told each other about these basic elements before reaching an agreement with the other party to build a site, but they didn't do it. They really only know how to do a website and don't understand SEO. At that time, I immediately called the other side to tell them about the situation, and then they did 404,301 pages.

There are many factors that affect the descending right of a website, such as: the instability of the server is always attacked, the loophole of the website program, the website being blacklinked by competitors or hackers, the domain name being widely parsed, and so on, the three points shared by the above authors are only aimed at the optimized website at that time.

two。 Formulate website optimization strategy to solve the problem of weight recovery

After the reasons for the downgrading of the website have been found and dealt with, the following is to solve the problem to restore the weight and ranking of the website. So how to restore the weight of a website that has been reduced? This is a question that many stationmasters, especially novice stationmasters, ask in the stationmaster group every day, and it is also the most distressing question for them. The following author once again takes the optimized security website as an example to talk about how I restore the weight of the security website that has been lowered.

First of all: update the original value content of the website regularly and quantitatively.

The importance of website content construction is already a clich é. Baidu officials have emphasized the quality of content many times and made it clear that they will give priority to displaying high-quality content and content pages that are conducive to user experience. therefore, the author insists on writing four original articles related to the security industry every day, writing in the morning and releasing in the afternoon for a period of time and finding that Baidu has begun to re-include it. When site: domain name, it is found that the home page is already the first place on the first page, and some long-tailed keywords are also ranked, which is a good performance of weight recovery.

Secondly: the construction of high quality outer chain

Outside the chain needs to be compared with earlier years, then its role is not very great, but that refers to some low-quality outside the chain and some called garbage outside the chain, for the high-quality outside the chain Baidu search engine or give a higher weight, then what is the high-quality outside the chain? The official standard is that the links given by users actively and willingly are called high-quality outer chains. At that time, when optimizing the security website, in order to build a high-quality external chain, in addition to doing some friendly links of related industries, the author would insist on writing an article related to the security industry and also related to webmaster, SEO or Internet to contribute to A5 webmaster, webmaster's home and other well-known portals. After the contribution was passed, it would be reprinted in large quantities. In this way, it will continue to bring a large number of high-quality chains to the optimized security websites. This can not only guide spiders to the site to crawl, but also improve the weight of the entire site, improve the ranking of site keywords, but also play a vital role in the restoration of weight.

Again: to restore the weight of the website must adhere to and have a strong execution.

The website has been downgraded, not only can it be restored by changing some improperly optimized methods, it also needs to repeat the above two points: 1. Update the original value content of the website regularly and quantitatively. two。 Build a high-quality outer chain. The reason why many webmasters failed is that they did not persist enough. some webmasters insisted on updating for half a month or gave up without seeing any changes in the website. in fact, website optimization is a cumulative process, from quantitative change to qualitative change. I remember that I persisted for five months when the author restored the weight of this site. In these five months, I also thought of giving up, but I thought that now that I had done it, I still had to keep doing it. This can also test their own judgment, so I have been adhering to the site for 5 months and finally spring blossoms, a lot of keywords are ranked very well and the daily traffic is more than 200 IP, for a security industry enterprise station to have this amount of IP has been very good.

The answer to the question about how the website has been downgraded is shared here. I hope the above content can be of some help to everyone. If you still have a lot of doubts to be solved, you can follow the industry information channel to learn more about it.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.