Shulou(Shulou.com)06/02 Report--

What this article shares with you is about how to screen keywords in website optimization. The editor thinks it is very practical, so I share it with you. I hope you can get something after reading this article. Let's take a look at it with the editor.

Keywords are the main direction of our optimization, whether from the beginning to the specific optimization, are very important, the use of keyword ranking is the magic weapon to quickly improve the weight of the website. Here are six tips to teach you how to screen keywords.

The most important thing for SEOER is to choose the right target keyword, so what kind of word is the right word? I wrote this keyword yesterday how to tell the difference between hot and cold, do you know?

The article, those who have not read it can take a look at that, has simply told us how to analyze the hot and cold degree of keywords, because a key good or bad can determine the latter half of our website's life, as the saying goes, "the direction is wrong, efforts are in vain", that is to say, we have chosen the target keywords of our website, so we have succeeded in half, so as webmasters, how do we choose keywords? Today, Wuhan SEO comes to discuss with you what criteria should be used to select keywords.

First, we must act according to our ability.

What we all know is that when we choose words, we must first determine our abilities. We do not go to optimize the words when we say something hot. We all know that the popular words are * money. Therefore, some people "know full well that there are tigers in the mountains, so they tend to walk in Tiger Mountain". As a result, it turns out that "the bamboo basket is in vain".

So I suggest that when you choose keywords, you must act according to your ability, for example, my current optimized word-Wuhan SEO, Wuhan website optimization, Wuhan website promotion, if you let me optimize the word SEO, then I will certainly not be able to achieve this level. (it's not that I'm pessimistic, it's just that this word is really difficult for me, don't step on me!) So I will choose some words that are not very hot to be my main keywords.

Second, the words you choose must be followed by certain users.

Of course, the words we choose must also be followed by certain users. If we do an unpopular word and no one searches for it, then our word is also a failure. We should use long-tailed words to optimize unpopular words like this. After all, the words we choose are intended to bring us benefits.

Three Baidu drop-down box and Baidu related search

This is not very strange to our webmaster, we deal with Baidu every day, we can draw a lot of words related to this word from the hot words, and then we can determine our target keywords according to the Baidu index, user attention *.

Four keyword mining tools

Now many people know that webmaster friends know the use of tools, after all, the use of tools can improve our work efficiency, there are many keyword tools, do not say here, to avoid the suspicion of advertising. I will not say the specific method of use, it is estimated that you may be better familiar than me, after mining, we can judge according to Baidu index, user attention and other factors.

Fifth, analyze competitors.

We can start with our competitors to see which words he makes, and then we make a professional judgment on which words have more traffic, and we can decide which keywords we want to do according to our own ability.

Words with high conversion rate can be used.

If the word we want to do is more popular, then we can start with long-tail words and choose some words with high conversion rate as our main keywords. After all, the purpose of SEO is not to rank the most, but also benefit. Therefore, when we are hot for keywords, it is also a good choice to choose some words with a high conversion rate as my keywords.

So today's target keyword analysis we share here, so we must carefully analyze the keywords we need to do before building the site, this is beneficial to the later development of our website, a good SEOER must be a good data analyst.

The above is how to screen keywords in website optimization, and the editor believes that there are some knowledge points that we may see or use in our daily work. I hope you can learn more from this article. For more details, please follow the industry information channel.

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