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This article mainly introduces how to design the landing page of the website to improve the conversion rate of the website, which has a certain reference value. Interested friends can refer to it. I hope you will gain a lot after reading this article. Let the editor take you to know it.

Site landing page as the end user wants to determine the purchase of services and products page, how to let users open the site landing page, sprouting want to complete the next step of the payment action. Therefore, when we design the landing page of the website, we need to provide users with such information in order to make a good impression. So, how to design the landing page of the website in order to improve the conversion rate of the website.

1. The content of the landing page of the website is eye-catching

When users see the landing page of the site, they are attracted by the title. Let users know what they want to buy and convey what services the site provides to customers through a good title.

2. Excellent web page style

Text needs to be kept in a good style at all times, and styles with confusion and typesetting problems should never appear on the landing page. For example, using a white font with a black background makes it easy for users to distinguish, which brings a lot of benefits to the site.

3. In the form of buttons

Use the form of buttons to stimulate users' desire to buy. Therefore, when designing buttons, you need to use brand colors and configure them in a conspicuous position in the screen.

4. Background picture requirements

Large background images are used on the landing pages of the website, which is a common practice in the industry. And both the size and the file size need to be adjusted to 1400 to 1600 pixels in order to make the background image look clearer. Although it will cause the website to load slowly and affect the loading time of the site, the trade-off is well worth it.

5. Background video

Replacing the background image with video is also necessary for website optimization. However, it must be taken to shorten the duration of the video, which is generally controlled within 10-20 seconds.

6. Brand building and navigation

Prepare attractive headlines, add buttons and background images, and the landing page must also include branding and navigation, setting separation with background images, making Logo and navigation menus more visible, and making the most important actions stand out.

The landing page of the website needs to be added to improve the appearance, the ambiguous text will confuse the user, and the user can press the button confidently to design it.

Thank you for reading this article carefully. I hope the article "how to design the landing page of the website to improve the conversion rate of the website" shared by the editor will be helpful to everyone. At the same time, I also hope that you will support and pay attention to the industry information channel. More related knowledge is waiting for you to learn!

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