Shulou(Shulou.com)06/01 Report--

Have you been patted these two days? Recently, Wechat has launched a new function, "take a pat". As long as you double-click someone's profile picture in the chat interface, the other person's profile picture will shake, and a gray small print of "× × took × ×" appears in the chat interface. You can even take a pat on yourself. As soon as it appeared, it was spoiled by the majority of netizens.

Even various WeChat groups, which have been silent for a long time, began to "take a pat" to open Wechat, as if everyone were engaged in some "ceremony". Although there is a lot of joy, some netizens still point out that this function is only for a moment of freshness to play, in fact, it has no effect. It would be more gratifying to introduce a useful function such as deleting chat boxes without deleting message records.

The above problems are "long-standing resentment". If you can delete friends in both directions and send videos for more than one minute, it will certainly improve the satisfaction of some users. In other words, Wechat team is operating after all, and users' needs and feedback are the top priority in implementing the project. But it is difficult to tune, and the launch of a function will certainly not satisfy everyone. "take a pat" may really be more than just a moment of freshness. First of all, as soon as we launched, we were very interested in "take a pat"; and in the process of using it, it seemed to be a face-to-face pat on the shoulder, intimacy degree upupup! Maybe "take a pat" will also be a good topic-finding artifact! (maybe this is the most practical point, no) Don't be a hard-mouthed duck, dear fat friends, "pat" does meet some of our needs. In fact, each launch of a function of the investment is also very large, especially for such a large volume of Wechat application. Is it true that the Wechat team launched the "take a pat" function just to amuse everyone? Apparently not. The majority of netizens may not have noticed, in fact, Wechat quietly launched a lot of humanized new features: Wechat's dark mode can only follow the display of the mobile phone system, after entering the dark mode, black fonts or emojis are "invisible". You can't see clearly even when you squint Katzlan's big eyes. As a result, Wechat introduced the function of turning off dark mode independently in GM. In Wechat, you can set permissions for friends to chat only. The only drawback is that it will be troublesome if you don't set it up at the beginning, so Wechat launched the function that you can set friend permissions in batches in the address book interface. Is it worth our backhand is a like it? …… Do other new features make us feel good, too? In fact, life is short, sometimes happiness is over, why bother so much (dog head)? There are a lot of chat apps on the market, but why do we drink only Wechat alone? It is precisely because the Wechat team has done a lot of work to meet user needs and improve user satisfaction, to do user research and product demand analysis, and so on, to meet your needs, so that you can not put it down. Demand analysis is actually a basic ability requirement of product managers, because only when the user needs are clear, can the follow-up work be carried out pertinently. If the demand is not clear, or the focus is on the so-called pseudo-demand, pay too much attention to their own assumptions, their own needs, then it is easy to go in the wrong way further and further.

Most of the time, the user's demand is not so obvious and hidden, we call it the potential user demand, and mining the user's potential demand will bring huge business opportunities. Most of the time, a product or a function can not meet the needs of all users, at this time, we also need to accurately locate the needs of our users according to the target users and product scenarios. Reasonable and effective use of project management software can not only enable us to work in an orderly manner, but also maximize the achievement of project goals. I recommend CORNERSTONE, which provides functional modules including task / requirements / test management, iteration planning, defect tracking, report statistics, teamwork, WIKI, shared files and calendars, and is now available for free for teams with less than 20 people.

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