Shulou(Shulou.com)06/02 Report--

This article mainly introduces SEO how to prevent optimized keywords from suddenly falling in the rankings, with a certain reference value, interested friends can refer to, I hope you can learn a lot after reading this article, let the editor take you to understand it.

When we optimize our website, sometimes we find that the ranking of our optimized keywords suddenly becomes unstable. Why is this happening? Can we try to avoid it?

1. Modify the title frequently to make the search engine rank the page accordingly.

Changing the title should be something that every webmaster needs to pay attention to. Do not change the title at will unless he or she has to change the title. This will lead to the overall keyword ranking decline, and seriously lead to signs of website downgrade. The user's real experience is not enough, and the page does not meet the real needs of the customer.

2. When a user enters a page and finds that there is no content that the user needs, it will lead to a short stay time and a high bounce rate. If the duration is long, the search engine will treat the page as spam, unable to meet the needs of users, optimize keywords, and rank by search engine when re-updated and adjusted.

3. The instability of the server leads to the decrease of the score of the search engine on the website.

If the server is unstable, the impact is still quite great, so we should try our best to use the domestic archiving server to reduce the requests of various voice programs, so that users can visit the website more smoothly.

4. Update the website and re-examine the website by the search engine.

Website modification, which must be paid special attention to, generally before the modification will block cobwebs, the new website has 404 pages, the revised site has a large number of dead links, which can not be ignored. I will not introduce the debugging of various links in detail.

5. The website is a new website, which is in the investigation period.

If the site is a new site, just optimized soon, the keyword ranking is unstable, this is a normal phenomenon. If the website is in the survey period, the audience of users and the website can well meet the needs of users, then the survey period will be shortened, and once the survey period is over, the keyword ranking of the site will be improved. On the contrary, after a period of survey, the keyword ranking will disappear completely.

6. Keyword density change

The keyword density of the page is closely related to the keyword ranking of the page. If the keyword density of the page changes significantly, the keyword ranking of the page will also change significantly.

7. Update and adjust the algorithm

The update and adjustment of the algorithm, usually individual websites will violate the new algorithm, but due to some reasons, the algorithm is not perfect, resulting in some regular website keyword ranking decline, the ranking will naturally return to normal, in this case, wait a few days.

8. Websites punished by search engines

The website is punished by the search engine. I think every webmaster knows that there are many reasons for being punished by search engines. I don't have a detailed method. Generally speaking, websites will be punished by search engines. Traffic and rankings will decline. The important thing is to carefully analyze what has changed recently, find it in time, adjust it back, and reduce the loss to a lower level.

9. Over-optimization

Some webmasters are too eager to optimize their websites, but excessive optimization work is counterproductive. For example, factors such as too many external links posted at a certain time, frequent exchange of friendship chains, and too many page anchor text settings belong to over-optimization.

Thank you for reading this article carefully. I hope the article "how to prevent the optimized keywords from suddenly falling in the rankings" shared by the editor will be helpful to everyone. At the same time, I also hope that you will support and pay attention to the industry information channel. More related knowledge is waiting for you to learn!

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